Brand Tone

Personal & Authentic, Artistic & Passionate, Joyful & Whimsical, Elegant & Refined (with a touch of bohemian), Appreciative & Customer-Centric

Brand Values

• •Authenticity & Artistry
• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Joy & Positive Energy
• •Connection to Nature
• •Passion-Driven Work

Best Practices

• •Always Lead with Passion and Authenticity: Share the genuine love for the craft and the story behind the pieces. Use "I" and "my" when appropriate, reflecting Brittany's personal involvement.
• •Emphasize the "Handcrafted" and "Unique" Aspects: Consistently highlight that pieces are made by hand, often one-of-a-kind or in small batches, and use high-quality, natural materials.
• •Infuse Joy and a Touch of Whimsy: Use evocative and slightly playful language (e.g., "candy," "magical," "sparkle," "vibe") while still maintaining an air of elegance.
• •Focus on How the Jewelry Makes the Wearer *Feel*: Connect the jewelry to emotions like joy, confidence, feeling special, and unique. The tagline "Jewelry that makes you feel special, because you are" is a great anchor.
• •Maintain a Personal and Appreciative Connection with the Audience: Address customers warmly, express gratitude for their support, and share customer testimonials or stories when possible. Make them feel part of a special community.

Social Perception

A Go-To for Unique, High-Quality Handcrafted Jewelry, Trustworthy & Personal, A Source of "Magical" and Joyful Pieces, Worth the Investment, Celebrity-Approved (though accessible in spirit)

Copy Examples

• •Sun-kissed and soul-strung. ✨ Our latest one-of-a-kind ( gemstone ) strand is here to whisper tales of far-off lands and inner magic. Each bead, hand-knotted with love on delicate silk, waiting to become a part of your unique story. Ready to feel a little more *you*? Tap to discover.
• •Indulge in a sweet escape with our signature ( Gemstone Name ) Candy Necklace! Each luscious, hand-picked gemstone is meticulously silk-knotted, creating a cascade of vibrant color and joyful energy. Crafted in 14k gold, this isn't just jewelry; it's a wearable piece of happiness, designed to make you sparkle from the inside out. Because you deserve to feel this special, every single day.
• •A little magic, handcrafted just for you ✨ Inside: New Arrivals & Brittany's Latest Favorites!
• •It started with a handful of beads and a desire to create something truly special. For Brittany Myra, jewelry is more than adornment – it's a connection to the Earth's treasures, a meditative craft, and a way to share joy. Each piece is 'heart-picked' and handcrafted, infused with passion and the hope that it makes you feel as unique and wonderful as you truly are.
• •Remember that feeling? The joy of unboxing your first Brittany Myra treasure? ✨ We've been busy stringing up new magic, featuring hand-selected gemstones and the same love-infused craftsmanship you adore. Discover your next heirloom piece and let your unique spirit shine. [Link]