Brand Tone

Reliable and Trustworthy, Customer-Focused and Service-Oriented, Comprehensive and Accessible, Direct and Informative

Brand Values

• •Quality
• •Customer Satisfaction
• •Authenticity
• •Convenience
• •Variety/Selection

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that clearly communicates product benefits, services, and brand promises (e.g., "authentic," "quality," "next day delivery").
• •Emphasize Customer Service and Trust: Consistently weave in phrases that highlight dedication to customer satisfaction, reliability, and the quality of products and service (e.g., "your trusted source," "dedicated to service," "personal shoppers").
• •Maintain a Helpful and Accessible Voice: Reflect the multilingual team and worldwide delivery by ensuring copy is welcoming and easy to understand for a diverse audience. Avoid overly casual slang but maintain a friendly approach.
• •Focus on Solutions and Benefits: Frame product descriptions and service information around how British Hypermarket meets customer needs (e.g., "missing a taste of home?", "enjoy your beloved brands without the wait").
• •Ensure Consistency Across All Channels: Whether it's website copy, email marketing, or the (currently minimal) social media presence, the tone should remain consistent, reinforcing the brand's reliability and customer focus. Review new content against established tone guidelines.

Social Perception

Positive Customer Service, Reliable Source for British Goods, Concerns with Post-Purchase Friction, Legitimate Business

Copy Examples

• •Homepage Banner: "Your Trusted Source for Authentic British Flavours. Quality Groceries & More, Delivered From Our Home to Yours."
• •Product Category (Biscuits): "Rediscover Your Favourites! From classic digestives to treasured tea-time treats, find all the British biscuits you love, carefully selected and delivered fresh."
• •About Us Snippet: "For over 20 years, British Hypermarket has been dedicated to bringing you the authentic taste of Britain. Our personal shoppers ensure every item is of the highest quality, because your satisfaction is our priority."
• •Shipping Information: "Get Your British Haul, Fast! We offer quick and secure shipping, including Next Day Delivery in the UK, so you can enjoy your beloved brands without the wait."
• •Email Sign-up CTA: "Missing a taste of Britain? Subscribe for exclusive discounts and be the first to know about new arrivals. Let us bring your favourites to your doorstep."