Brand Tone

friendly, nostalgic, and helpful

Brand Values

• •Authenticity: Providing genuine British products sourced from UK suppliers.
• •Bringing a 'Taste of Home': Catering to the emotional need for familiar foods for expats and Anglophiles.
• •Sharing and Connection: The belief that food is meant to be shared and connects people to their heritage and family.
• •Customer Satisfaction: Emphasized through promises of fast shipping, quality products, and good customer service.
• •Convenience: Making it easy for US customers to access British foods online.
• •Appreciation of British Culture: Celebrating British traditions, like teatime.

Best Practices

• •Embrace Nostalgia: Use language that evokes fond memories and the comfort of home. Refer to traditions and familiar British experiences.
• •Be Genuinely Helpful: Position the brand as a solution for those seeking hard-to-find British items in the US. Offer assistance and make the shopping experience easy.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address customers directly and warmly.
• •Highlight Authenticity: Consistently reassure customers that they are getting genuine British products. Mention sourcing from the UK where appropriate.
• •Focus on the Joy of Food and Sharing: Emphasize the pleasure of enjoying these treats and sharing them with loved ones, connecting to the brand's core belief that food is meant to be shared.

Social Perception

Positive: The overwhelming majority of customers perceive British Food Supplies positively. They are seen as a reliable source for authentic British products, offering a wide selection and efficient delivery. Many customers express gratitude for the ability to find items they can't easily get elsewhere in the US. Trustworthy: Despite not being BBB accredited, the brand is generally considered legitimate and safe by users, with high ratings on review platforms. Nostalgia Inducer: The brand successfully evokes feelings of nostalgia and comfort for those familiar with British foods.

Copy Examples

• •Missing the comforting taste of a proper British cuppa and your favourite biccies? We deliver a piece of home, right to your American doorstep. #TasteOfBritain #BritishFoodUSA
• •From Flakes to crisps, rediscover the authentic flavours you love. Because some cravings just can’t be ignored. What British treat are you dreaming of today? #UKImports #BritishSnacks
• •Create new memories with classic British tastes. Introduce your family to the delights of a traditional Sunday roast or a delightful afternoon tea. Let us supply the tradition! #BritishFoodSupplies #FamilyFavourites
• •Homesick for the high street? We get it. That's why we've curated all your beloved British groceries in one place. Fast shipping across the USA. #ExpatLife #BritishGroceriesOnline
• •It’s more than just food; it’s a feeling. A warm hug from across the pond. Order your British favourites today and let the nostalgia (and deliciousness) flow! #ComfortFood #BritishTreatsInAmerica