Brand Tone

Friendly, Approachable, Nostalgic, Comforting, Helpful, Customer-Oriented, Authentic, Trustworthy, Enthusiastic, and Passionate

Brand Values

• •Connection to Home/Nostalgia
• •Authenticity
• •Customer Satisfaction
• •Sharing and Community
• •Celebrating British Culture
• •Quality and Value

Best Practices

• •Embrace Nostalgia Authentically: Consistently tap into the emotional connection of 'home' and cherished memories associated with British foods. Use evocative language that sparks those feelings.
• •Be Genuinely Friendly and Conversational: Write as if you're talking to a friend who shares your love for British culture. Use contractions, welcoming phrases, and a warm, approachable style.
• •Highlight Convenience and Range: Remind customers how easy it is to get their favourites delivered and emphasize the extensive selection that caters to diverse tastes and cravings.
• •Incorporate Britishisms (Sparingly and Appropriately): Use terms like 'cuppa,' 'biccies,' 'sweets,' or 'crisps' naturally within the copy. This reinforces authenticity and resonates with the target audience. Explain them if the context is for a broader American audience less familiar with the terms.
• •Focus on Shared Experience and Community: Encourage interaction by asking questions related to British food and traditions. Position the brand as part of a community of people who appreciate British culture.

Social Perception

Highly Positive for Target Audience, Seen as a Reliable Source, Acknowledged as a Specialty Service, Trustworthy Online Retailer, Not a Discount Retailer

Copy Examples

• •Headline (Facebook/Instagram Ad): Missing a proper brew? ☕️ Your favourite British teas, biscuits, and treats are just a click away! Get your taste of home delivered. Body: Don't let the miles keep you from the flavours you love. British Food Supplies brings the best of Britain right to your US doorstep. From digestive biscuits to a perfect cuppa, rediscover your comforting classics today. #BritishFood #TasteOfHome #ExpatLife
• •Headline (Email Subject): A Little Bit of Britain, Delivered To Your Doorstep 🇬🇧 Body: Hello [Customer Name], Feeling a bit homesick? Or perhaps just craving that unique taste of British chocolate or crisps? At British Food Supplies, we get it! That's why we've curated all your beloved brands and traditional goodies, ready to ship directly to you. Explore our shelves from the comfort of your home. [Link to Shop]
• •Headline (Website Banner): From Our Family to Yours: Authentic British Groceries. Body: Founded on the feeling of missing home, we're passionate about bringing you the comforting tastes of Britain. Explore over 2500 products, all sourced with care. What are you craving today?
• •Headline (Social Media Post - Engagement): What's the one British treat you can't live without? 🤔 Let us know in the comments! 👇 Body: Is it the crumbly goodness of a scone, the sharp tang of your favourite pickle, or the sweet delight of a Flake? We love hearing about your must-have British foods! P.S. We probably stock it! 😉 #BritishTreats #FoodieFavourites #BritishFoodSupplies
• •Headline (Product Promotion - Instagram): Weekend Plans: Tea, Biscuits, and Pure Bliss. ✨ Body: Elevate your elevenses (or any time, really!) with our fantastic selection of British biscuits and classic teas. [Image of a tea set with popular biscuit brands]. Tag a friend who needs this in their life! #AfternoonTea #BritishBiscuits #ComfortFood #BritishFoodSuppliesOnline