Brand Tone

Vibrant & Fun, Approachable & Friendly, Creative & Inspirational, Modern & Trendy, Helpful & Reassuring

Brand Values

• •Creativity & Personalization
• •Quality & Durability
• •Customer Satisfaction
• •Joy & Celebration
• •Accessibility & Ease
• •Community
• •American Made

Best Practices

• •Incorporate words like 'brite,' 'glow,' 'shine,' 'vibrant,' 'illuminate,' and 'colorful' naturally into your copy.
• •Focus on the joy, excitement, and personality that the neon signs bring.
• •Use conversational language ('we,' 'you,' 'let's') and make them feel like part of the 'Tribe.'
• •Consistently remind customers how easy and fun it is to create their *own* unique sign.
• •Share customer stories and showcase user-generated content.

Social Perception

Positive Reputation for Quality & Service, Go-To for Custom Neon Signs, Modern & Stylish, Reliable, Innovative

Copy Examples

• •Headline for Website/Ad: 'Your Vision, Our Neon. Let's Make it Brite!' Body: 'Dreaming of a custom neon sign that screams YOU? At Brite Lite Tribe, we turn your brilliant ideas into glowing realities. Perfect for your wedding, your biz, or just because. Design yours in minutes!'
• •Instagram Caption: 'Glow up your space! ✨ This custom piece just landed in its new home, and we're obsessed. What would YOUR dream neon sign say? Drop your ideas below! 👇 #BriteLiteTribe #CustomNeon #HomeDecorInspo #NeonLove'
• •Email Subject Line: '💡 It's Lit! Your Custom Neon Idea Awaits...' Body: 'Hey [Customer Name], ready to add some serious personality to your world? Our easy-to-use customizer lets you design the neon sign you've always wanted. From quirky quotes to your business logo, let's create something amazing together. Get started and shine on!'
• •Facebook Post (Wedding Focus): 'Say 'I Do' to a love that glows! ✨ Make your big day unforgettable with a custom Brite Lite Tribe neon sign. It's the perfect backdrop, photo op, and a keepsake you'll cherish forever. Let's light up your love story! #WeddingNeon #BriteLiteWedding #NeonSign #LoveStory'
• •Product Description Snippet: 'Handcrafted with love and a whole lotta brite-ness right here in Florida! Our LED New Neon® signs are not just cool, they're built to last, kid-safe, and eco-friendly too. So go ahead, express yourself and join the Brite Lite Tribe!'