Brand Tone

Professional and Reliable, Health-Conscious and Safe, Eco-Friendly and Responsible, Solution-Oriented and Convenient

Brand Values

• •Health and Wellness
• •Sustainability
• •Quality and Reliability
• •Convenience and Accessibility
• •Innovation

Best Practices

• •Prioritize Health and Sustainability: Consistently weave in messaging about the benefits of filtered water for well-being and the positive environmental impact of reducing plastic bottle waste.
• •Maintain a Professional and Informative Voice: Use clear, concise language that educates potential customers about the features, benefits, and reliability of the products. Avoid overly casual or slang terms.
• •Highlight Convenience and Ease of Use: Emphasize features like touch-free operation, easy installation, and low maintenance to appeal to busy facility managers and organizations.
• •Leverage the Brita Brand Trust: Remind audiences that these are Brita Hydration Stations, capitalizing on the established trust and reputation of the Brita name in water filtration.
• •Focus on Solutions: Frame the product as a solution to common problems: providing accessible clean water, meeting sustainability goals, and offering a cost-effective alternative to bottled water.

Social Perception

Positive and Progressive, Associated with Health and Sustainability, Trusted Brand, Practical and Beneficial

Copy Examples

• •Headline: Sustainable Hydration. Smarter Business. Choose Brita® Hydration Station®. Body: Elevate your workplace, school, or facility with Brita® Hydration Stations®. Our advanced filtration systems deliver great-tasting, healthier water, reducing plastic waste and promoting a greener footprint. Reliable, hygienic, and a clear commitment to wellness.
• •Headline: Fresh, Filtered Water is Just a Refill Away. Body: Encourage healthy hydration and environmental responsibility with Brita® Hydration Stations®. Our touch-free, easy-to-use bottle fillers provide unlimited access to Brita® filtered water, making it simple for everyone to choose a sustainable option over single-use plastic bottles.
• •Headline: Invest in Wellness. Invest in Our Planet. With Brita®. Body: Brita® Hydration Stations® offer more than just water; they offer a commitment to health and sustainability. Perfect for high-traffic areas, our systems are designed for durability and deliver the trusted Brita® filtration that removes impurities and improves taste. Make the switch today.
• •Headline: The Clear Choice for Hygienic, Eco-Friendly Water. Body: Provide your students, employees, and visitors with the confidence of Brita® filtered water. Our Hydration Stations® feature touch-free operation for enhanced hygiene and are built to significantly reduce reliance on bottled water. A smart, responsible solution for any organization.
• •Headline: Join the Movement: Cleaner Water, Cleaner World. Body: Install Brita® Hydration Stations® and make a visible statement about your commitment to health and the environment. Our reliable, low-maintenance systems provide a continuous supply of great-tasting filtered water, helping to reduce plastic waste one refill at a time.