Brand Tone

Empathetic, respectful, and compassionate, combined with a celebratory and encouraging tone for commemorative pieces.

Brand Values

• •Empathy and Compassion
• •Personalization and Uniqueness
• •Craftsmanship and Quality
• •Trust and Communication
• •Memorialization and Celebration

Best Practices

• •Always start from a place of understanding. Use soft, compassionate language, especially when discussing memorial pieces. Acknowledge the customer's emotional state.
• •Frame each piece of content around the story it represents, whether it's one of grief, love, or celebration. This reinforces the value beyond the physical item.
• •When explaining the process of sending inclusions, maintain a respectful and reassuring tone. Use clear, simple language to avoid confusion during an already emotional time.
• •Segment your messaging. While the underlying tone is compassionate, allow the content for celebratory keepsakes (like breast milk jewelry) to be joyful and empowering, while memorial content remains reverent and supportive.
• •In all communications—comments, emails, and direct messages—mirror the kindness and responsiveness that customers praise. This builds trust and reinforces the brand's core values.

Social Perception

Overwhelmingly positive, perceived as a trusted, kind, and heartfelt business that delivers meaningful experiences and tangible memories. Customers praise Bri's kindness, communication, and the quality of her work, fostering a strong sense of community.

Copy Examples

• •To honor a love that is everlasting. This custom ring was created using the cremation ashes of a beloved husband, intertwined with his birthstone color. It's a privilege to craft these tangible memories, allowing you to hold a part of your loved one close, always. Each piece tells a story, and we are so humbled to help tell yours.
• •That liquid gold journey deserves to be celebrated. ✨ This beautiful pendant holds preserved breast milk, representing countless hours of love, nourishment, and connection. A perfect way to cherish your unique breastfeeding story long after the journey ends. #BreastmilkJewelry #LiquidGold #MomLife #KeepsakeJewelry #BrisCreations
• •Our 'Eternal Love' wooden keepsake box offers a unique way to honor your loved one. Handcrafted with care, this piece can incorporate cremation ashes, a lock of hair, or petals from a special bouquet, sealed forever in a beautiful design. Let this piece be a gentle reminder of a bond that time cannot fade. Dimensions: 6"x4". Please follow shipping instructions carefully for your precious materials.
• •Their first footprints, forever in your tree. ❤️ There's nothing more precious than their tiny prints. We can turn them into a beautiful keepsake ornament to cherish every holiday season. #BabyKeepsake #FirstChristmas #DNAKeepsake #FootprintJewelry #BrisCreations
• •They were never just a pet; they were family. Keep their memory alive with a beautiful keepsake made from their fur or ashes. Our custom pieces are crafted with the utmost respect and care, creating a tangible connection to your best friend. Because love never truly says goodbye.