Brand Tone

sentimental, personal, and empowering. It is friendly and approachable, avoiding overly formal or corporate language. The communication style is heartfelt, often highlighting the emotional stories behind the pieces. On platforms like TikTok, the tone becomes more playful and assertive, reflecting the personality of a modern, proud entrepreneur.

Brand Values

• •Personalization and Uniqueness
• •Craftsmanship and Authenticity
• •Emotional Connection
• •Entrepreneurial Spirit

Best Practices

• •Lead with Emotion, Support with Detail: Always start with the emotional core of the product as the story, the memory, the feeling. Follow up with the tangible details, such as handmade, laser engraved, and made in Mexico.
• •Use "You" and "Your" Generously: Center the customer in the narrative. Frame product descriptions and social media posts around your story, your loved ones, and your memories to reinforce the value of personalization.
• •Embrace Authenticity: Continue sharing behind-the-scenes content and personal stories. This humanizes the brand and builds a stronger connection with the audience, making it more than just a retail store.
• •Tell the Story of the Craft: Consistently include phrases like Hecho a mano en México, Joyería de autor, and crafted in our workshop. This reinforces the values of authenticity and quality craftsmanship.
• •Maintain a Consistent Voice Across Platforms: While the tone can be adapted (e.g., more playful on TikTok), the core message of sentimental, personalized craftsmanship should remain the same. Ensure the language on the professional website and the casual social media posts feels like it comes from the same brand identity.

Social Perception

The public and customers perceive Brisa Accesorios MX as a source for thoughtful and meaningful gifts. The brand is highly regarded for its customization capabilities, allowing customers to co-create products that are deeply personal. It is seen as a small, authentic business rather than a large, impersonal corporation. The target audience appears to be predominantly women, particularly mothers, who are looking for ways to commemorate milestones and relationships through jewelry. The "bebé cometa" pieces, in particular, suggest a safe and empathetic space for customers dealing with loss.

Copy Examples

• •More than a necklace, it's a story worn close to the heart. Engraved with the names that mean the world to you, each piece is handcrafted in our workshop to be as unique as your journey. What story would your necklace tell? ✨ #HechoAManoConAmor #JoyeríaPersonalizada #BrisaAccesorios
• •Your Memories, Beautifully Crafted. Brisa Accesorios MX – Personalized jewelry that tells your unique story.
• •Keep them close, always. Our custom-engraved necklaces and bracelets are the perfect way to celebrate the new love in your life. Handmade in Mexico, designed to treasure forever. Shop our 'New Mom' collection today and receive 10% off your first order.
• •A story in every piece. Find your new favorite accessory.
• •We don't just sell jewelry. We sell memories. Every piece is a universe of meaning. We love being a part of your story! ❤️ #GrabadoLaser #RegalosPersonalizados #EmprendimientoMexicano