Tono de Marca

Playful and Joyful, Creative and Unique, Friendly and Approachable, Chic and Refined (with a twist), Nostalgic/Regressive

Valores de Marca

• •Originality and Creativity
• •Joy and Playfulness
• •Quality and Craftsmanship
• •Accessibility and Inclusivity
• •Personal Expression and Coordination
• •Friendship and Passion

Mejores Prácticas

• •Embrace Playful Language with an Elegant Touch: Use vibrant, positive, and occasionally whimsical words, but always ensure the overall message feels stylish and not juvenile. Mix words like joyful, vibrant, sparkle with refined, chic, elegant.
• •Highlight the Unique LEGO® Element: Consistently reference the LEGO® brick as the brand's signature, emphasizing its colorful and nostalgic appeal while framing it within a fashion context.
• •Tell the Story: Weave in the brand's origin story of friendship and passion where appropriate to build connection and authenticity. Talk about the why behind the designs.
• •Focus on Color and Personalization: Emphasize the ability to choose colors and how the jewelry allows customers to express their personality and coordinate with their wardrobe. Use descriptive color names.
• •Maintain a Friendly and Inclusive Voice: Address the customer directly, use welcoming language, and ensure the tone appeals to the broad demographic the brand targets – from playful individuals to those seeking a unique, chic accessory.

Percepción Social

Positively Perceived, Fun and Eye-Catching, Versatile, Giftable and Collectible, Appeals to a Broad Audience

Ejemplos de Copy

• •Headline: Unlock Your Joy. Wear Your Color. Body: Remember those colorful bricks that built your childhood dreams? Brique d'Oreille reimagines them into chic, playful earrings that add a vibrant pop to your every day. It's nostalgia, refined. It's you, amplified.
• •Social Media Post: Warning: May cause spontaneous smiles! 😉 Our 'Adventurous' earrings featuring a bold [Color] LEGO® brick are here to dare you to be different. Handcrafted with a touch of Parisian chic, because who says fun can't be fabulous? #BriquedOreille #LegoJewelry #ColorYourWorld #UniqueEarrings #PlayfulChic
• •Product Description (for 'Les Charmeuses' earrings): Meet 'Les Charmeuses' – because a little charm goes a long way. These enchanting earrings blend the playful nostalgia of a genuine LEGO® brick with sophisticated gold-plated brass. Perfect for those who love to coordinate their look with a whisper of whimsy and a statement of style. Collect every color, charm every room.
• •Email Subject Line: Psst... Your inner child called, they want new earrings! 🧱✨ Email Body Snippet: Rediscover the joy of color with Brique d'Oreille! Our unique jewelry, crafted with iconic LEGO® bricks and a touch of elegance, is designed to make you shine. Perfect for your next outfit, or the one after that... because happiness is collectible!
• •Brand Tagline Idea: Brique d'Oreille: Build Your Signature Style. or Brique d'Oreille: Chic. Colorful. Creatively You.