Brand Tone

Scientific and Reassuring

Brand Values

• •Purity and Simplicity
• •Scientific Validation
• •Safety and Trust
• •Efficacy
• •Global Health Impact

Best Practices

• •Lead with Science, Reassure with Simplicity: Always ground the product's benefits in scientific terms like 'stabilized HOCl,' 'bio-mimicking,' and 'research-backed.' Immediately follow up with simple, reassuring language about the minimal ingredients and gentle nature to make the science accessible and trustworthy.
• •Maintain the 'Purity' Lexicon: Consistently use words like 'pure,' 'clean,' 'simple,' and 'additive-free' across all platforms. This reinforces the core brand value and distinguishes it from competitors who may use more complex or chemical-heavy formulas.
• •Emphasize 'For Everyone' Inclusivity: Regularly highlight the product's versatility and safety for all ages, skin types (especially sensitive), and even pets. This broadens the target audience and reinforces the value of trust.
• •Use Testimonials and User Stories: Leverage the positive social perception. Share customer reviews, user-generated content, and testimonials that speak to specific use cases (e.g., acne, eczema, aftercare). This provides social proof that is more powerful than brand claims alone.
• •Avoid Over-Promise and Medical Claims: While highlighting benefits, carefully adhere to cosmetic and disinfectant language. Use phrases like 'reduces the appearance of' or 'soothes and supports' instead of making direct medical claims to treat diseases, ensuring compliance and managing expectations.

Social Perception

The brand is perceived as trustworthy and effective. The scientific backing combined with strong user testimonials creates a powerful narrative of a reliable product that delivers on its promises.

Copy Examples

• •Purity in a bottle. Science in every spray. Our BrioHOCl® formula is crafted with just three simple ingredients —water, salt, and pure Hypochlorous Acid—to calm, cleanse, and restore your skin. Mimicking your body's own healing essence, it’s the gentle, effective care your sensitive skin has been waiting for. #Briocare #PureHOCl #ScienceOfSkin #SensitiveSkin
• •The Gentle Yet Powerful Solution for Every Family. From soothing post-workout redness to cleaning a child's scraped knee, Briotech is the one spray you can trust. Backed by a decade of science, our pure and non-toxic HOCl formula is safe for all skin, at any age. Discover the peace of mind that comes with proven purity. Shop now on briocare.eu.
• •The Purity Promise. Backed by Science. Loved by Skin. Experience the revolutionary power of pure Hypochlorous Acid. Gentle, effective, and free from all additives.
• •Tired of harsh chemicals? Your skin is, too. Discover the science of gentle, effective skincare with Briotech's pure HOCl.
• •Briotech Topical Skin Spray - Your Daily Defense. Harness the power of your body's own defense system. Our Topical Skin Spray is a pure, stabilized HOCl solution, dermatologist-tested and clinically reviewed to reduce the appearance of redness and support against imperfections. With only three ingredients, it’s the perfect, gentle addition to any skincare routine for clean, calm, and healthy-looking skin.