Brand Tone

Friendly, Approachable, Educational, Empowering, Inclusive

Brand Values

• •Inclusivity & Diversity
• •Clean & Conscious Ingredients
• •Efficacy & Innovation
• •Sustainability
• •Empowerment & Education
• •Authenticity & Transparency
• •Community & Purpose

Best Practices

• •Embrace Inclusivity in Language: Always use welcoming and affirming language that speaks to a diverse audience with varied hair types, textures, and concerns. Avoid jargon that might alienate or confuse. Actively showcase diversity in visuals that accompany copy.
• •Educate and Empower: Position the brand as a knowledgeable friend. Copy should not just sell but also inform, offering genuine advice, tips, and ingredient insights. This builds trust and empowers customers on their hair care journey.
• •Highlight Clean and Conscious Values: Consistently reinforce the "6-free" promise and the use of high-quality, naturally derived ingredients. Explain the benefits of these choices for both hair health and the environment, tying back to transparency and sustainability.
• •Maintain a Positive and Uplifting Voice: The tone should be optimistic and encouraging. Focus on solutions and the positive transformations the products can bring, fostering a sense of confidence and well-being.
• •Be Authentic and Relatable: Share the founder's story and the "why" behind the brand. Use a conversational style, ask questions to engage the audience, and feature real customer testimonials or user-generated content when appropriate to build a genuine connection.

Social Perception

Briogeo is widely perceived as a trustworthy and high-quality clean haircare brand that delivers on its promises of efficacy. Customers appreciate the focus on natural ingredients and the brand's inclusive approach to all hair types.

Copy Examples

• •Headline: Your Healthiest Hair, Naturally. All Textures Welcome. Body: Tired of compromising between clean ingredients and real results? At Briogeo, we believe you deserve both. Discover our award-winning, 6-free formulas crafted with potent natural ingredients to nourish every curl, wave, and strand. What are your hair goals today? #BriogeoClean #HairForAll
• •Headline: Unlock Your Scalp's Potential. Reveal Vibrant Hair. Body: Healthy hair starts at the source. Our Scalp Revival™ collection, powered by Binchotan charcoal and plant-based exfoliants, detoxifies and soothes for optimal hair growth and radiance. Ready for a fresh start? Learn more about scalp care on our blog! [Link] #ScalpCare #HealthyHairJourney
• •Headline: Meet the Don't Despair, Repair!™ Family. Your Solution to Dry, Damaged Hair. Body: Clinically proven to strengthen and repair. Our beloved Don't Despair, Repair!™ mask and range are packed with rosehip oil, argan oil, and algae extract to restore moisture and vitality. See the transformation for yourself and join the thousands who swear by it! #BriogeoRepairs #CleanHairCareThatWorks
• •Headline: From [Founder's Inspiration/Problem] to Your Bathroom Shelf. Body: Our founder, Nancy Twine, started Briogeo because she believed everyone deserves hair care that’s both clean and effective, no matter their hair type. Inspired by her family’s homemade beauty traditions, every Briogeo product is made with love and a commitment to transparency. What’s your hair story? Share with #MyBriogeoStory
• •Headline: Consciously Crafted. Inclusively Designed. Sustainably Packaged. Body: We're on a mission to provide the best for your hair and our planet. From our 6-free™ promise to our ever-evolving sustainable packaging, join us in making a beautiful impact. Learn about our commitment to clean beauty and sustainability. [Link] #SustainableBeauty #BriogeoValues #HairCareWithAPurpose