Brand Tone

Personal & Approachable, Whimsical & Dreamy, Artisanal & Passionate, Playful & Expressive, Slightly Nostalgic

Brand Values

• •Handcraftsmanship & Quality
• •Family & Connection
• •Individuality & Self-Expression
• •Joy & Making People Smile
• •Inspired by Nature
• •Slow Fashion
• •Attention to Detail

Best Practices

• •Always Tell a Story: Weave in the mother-daughter narrative, the inspiration behind a piece (especially nature/coastal), or the handmade process to reinforce the personal, artisanal feel.
• •Use Evocative & Sensory Language: Words like "sun-kissed," "sea-swept," "whispers," "sparkle," and "dreamy" align with the whimsical and nature-inspired aesthetic.
• •Embrace a Warm, Slightly Playful Voice: Keep the tone approachable and friendly. Don't be afraid to use emojis where appropriate (like on social media) and encourage a sense of fun and self-expression (e.g., "play dress up").
• •Highlight "Handmade" and "Connecticut Studio": Consistently mention the artisanal aspect and local roots to reinforce authenticity and the "slow fashion" value.
• •Maintain a Personal Connection: Address the audience directly (using "you"), share behind-the-scenes glimpses, and sign off communications in a way that reflects the two founders where suitable (e.g., "With love, Brinker + Eliza").

Social Perception

Positively Perceived for Unique, Artisanal Designs; Aspirational yet Approachable; Concerns about Price/Quality Ratio for Some; Growing Brand with Notable Collaborations; Loved for its Maximalist, Playful Style

Copy Examples

• •Instagram Post (Image: Sun-dappled close-up of a shell necklace on a linen dress): Captured whispers of the shoreline. Each wave, each found treasure, lovingly handcrafted into a little piece of sunshine just for you. Wear the story. ✨ #BrinkerAndEliza #HandmadeMagic #CoastalCharm
• •Product Description (for a colorful beaded bracelet): Why choose one color when you can have a whole coastal sunset? Our [Bracelet Name] is a playful party of hand-picked beads, designed by our mother-daughter team to add a pop of joy to your everyday. Because life’s too short for boring jewelry. Go on, play dress up. 😉 #MoreIsMore #ArtisanJewelry #MadeWithLove
• •Email Newsletter Subject Line: A Little Story from Our Studio (and a New Treasure!) 🐚 (Email Body Snippet): From our hands to yours... this week, Mom and I were reminiscing about our earliest sea glass hunts, and that spark of shared creativity led to the [New Product Name]. We hope it makes you feel as special wearing it as we felt making it. [Link to Product]
• •TikTok Video Caption (Video: Quick cuts of the design process, a laugh, packing a box): Fuelled by coffee & coastal dreams! 🌊✨ From a tiny idea to a finished piece, made with love (and a few dance breaks) by your favorite mother-daughter duo! Who’s ready for some happy mail? #BrinkerAndEliza #HandmadeJewelry #BehindTheScenes #StudioLife
• •Website "About Us" Snippet: More than just jewelry, Brinker + Eliza is a story of shared passion, sandy toes, and the joy of creating something beautiful by hand. We’re Brinker and Eliza, a mother-daughter team from Connecticut, pouring our hearts and coastal inspirations into every piece we design. Our hope? That each necklace, earring, and bracelet feels like it was made just for you, a little reminder to embrace your unique sparkle.