Brand Tone

Adventurous & Enthusiastic, Inspiring & Aspirational, Community-Focused & Friendly, Trustworthy & Knowledgeable, Positive & Uplifting

Brand Values

• •Adventure & Exploration
• •Quality & Durability
• •Passion for Dogs
• •Connection & Companionship
• •Safety & Reliability
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of BRINK's tone (adventurous, inspiring, friendly, trustworthy, positive) with examples of "do's and don'ts" for writers.
• •Focus on "Adventuring Together": Consistently weave in the core theme of shared experiences between dogs and owners. Use inclusive language ("you and your dog," "your adventure companion").
• •Use Evocative & Sensory Language: Describe the sights, sounds, and feelings of being outdoors with a dog. Words like "explore," "discover," "conquer," "unleash," "breathe," and "bound" can be powerful.
• •Maintain a Positive and Encouraging Stance: Even when addressing potential challenges (e.g., safety), frame it positively by focusing on how BRINK products provide solutions and peace of mind.
• •Engage with the Community's Voice: Actively listen to how customers talk about their adventures and their dogs. Incorporate user-generated content and reflect their language and enthusiasm in brand communications, reinforcing the community feel.

Social Perception

BRINK is likely perceived as a premium, specialist brand for active dog owners. Customers likely appreciate the durability and thoughtful design of the products, tailored for outdoor adventures. The brand is seen as an enabler of a desired lifestyle – one that involves an active, adventurous bond with their dogs.

Copy Examples

• •Instagram Post (Image: Dog wearing a BRINK harness on a mountain summit): Conquer new heights together. 🏔️ Our [Product Name] Harness is built for the biggest adventures, keeping your best friend safe and comfortable every step of the way. Where will your BRINK gear take you next? #BrinkDogs #AdventureTogether
• •Facebook Ad (Carousel showcasing different travel products): Road trips, trail days, and everything in between. BRINK travel gear makes every journey with your dog an epic one. Swipe to see how we equip your adventures, then explore the full collection. Link in bio! #BrinkUK #DogAdventureGear
• •Product Page Snippet (for a durable lead): The path less travelled? Bring it on. Our [Product Name] Lead offers unwavering strength and a comfortable grip, so you can explore with confidence. Built to last, adventure after adventure. #ExploreMoreWithBRINK
• •Email Newsletter Subject Line: Unlock Your Next Adventure: New Gear & Inspiring Tails Inside! (Email Body Snippet): Hey [Customer Name], The wild is calling! At BRINK, we believe every dog deserves grand adventures. That's why we're excited to share our latest gear, designed to make your explorations safer and even more memorable...
• •TikTok Video Caption (Video: Dog excitedly getting ready for a walk with BRINK gear): That 'Is it adventure time YET?!' feeling. 😂 Get your paws on gear that keeps up! #BrinkUK #AdventureDog #DogLife #HappyDog