Brand Tone

Elegant and Caring; Helpful and Direct; Visually Inspired

Brand Values

• •Quality and Freshness
• •Reliability and Service
• •Craftsmanship and Creativity
• •Emotional Connection

Best Practices

• •Lead with Emotion, Support with Logic: Start copy with the feeling the flowers evoke (joy, love, comfort, celebration) and follow up with the practical benefits (fresh, hand-tied, fast delivery). This balances the emotional connection with the rational reasons to buy.
• •Emphasize "Handcrafted" and "Skilled": Consistently use words like "håndbundne" (hand-tied), "dygtige blomsterbindere" (skilled florists), and "kreativitet" (creativity) to reinforce the brand's value of craftsmanship and distinguish it from mass-market competitors.
• •Keep it Elegant and Concise: Avoid overly casual slang or complicated language. The tone should mirror the elegance of the product. Use clear, concise sentences that are easy to read, letting the high-quality visuals do much of the talking.
• •Incorporate Occasion-Based Keywords: Tailor the language to the specific event. Use "celebrate," "congratulate," and "surprise" for happy occasions, and "sympathy," "respect," "honor," and "comfort" for solemn ones. This shows empathy and understanding.
• •Always Circle Back to the Core Promise: End calls-to-action or descriptions by reinforcing the core promise: delivering fresh, beautiful flowers, reliably. Phrases like "Delivered with care," "Fresh to your door," or "A beautiful moment, guaranteed" strengthen trust.

Social Perception

High-quality, dependable local florist. Perceived as a specialized, almost boutique service rather than a large, impersonal chain. Customers likely see the brand as Trustworthy, Artistic, and Community-Focused.

Copy Examples

• •Let the colors of spring fill your home. Our new 'Spring Awakening' bouquet is handcrafted by our skilled florists to bring fresh energy and joy to any space. Order today for local delivery and share a moment of beauty. #BringBlomster #SpringFlowers #HandTiedBouquet #Brabrand
• •An Anniversary They'll Never Forget. Say 'I love you' with more than words. Our exclusive flowerboxes are the perfect expression of romance and elegance, designed to make your special day truly memorable. Fresh, beautiful, and delivered with care right to your door. #AnniversaryGift #Flowerbox #RomanticFlowers #BringBlomster
• •A Beautiful Tribute, Delivered with Respect. In moments of sympathy, express your heartfelt condolences with grace. We create respectful and elegant funeral bouquets, ensuring your message of support is delivered with the utmost care and dignity. #SympathyFlowers #FuneralArrangements #WithRespect
• •A little beauty, delivered. Hello [Customer Name], just because. Sometimes the best reason to send flowers is no reason at all. Surprise someone special (or treat yourself) with one of our florists' signature creations. Every bouquet is a unique work of art, made with the freshest flowers of the day. Click here to see what's blooming.
• •The art of happiness. 🌸 Watch our florists work their magic. #FlowerDelivery #FloristLife #BehindTheScenes #BringBlomster