Brand Tone

Playful, Educational, and Discreet

Brand Values

• •Pleasure Positivity
• •Openness & Normalization
• •Empowerment
• •Accessibility

Best Practices

• •Lead with Euphemism, Follow with Fun: Always use the "happiness" and "joy" narrative in headlines and opening lines. This maintains discretion and brand identity. Follow up with playful, more direct language in the body copy or on channels like TikTok where it's expected.
• •Focus on the "Why," Not Just the "What": Center your copy on the emotional benefits0confidence, connection, stress relief, self-love, and happiness. The product is the tool, but the feeling is the selling point.
• •Use Humor to Educate: Continue the "fun fact" and relatable meme strategy. It lowers barriers, makes the topic less intimidating, and builds a community around shared experiences and knowledge.
• •Maintain a Visually Bright and Clean Aesthetic: Your visual branding should match your name. Use vibrant, happy colors (while remaining stylish) to counteract the outdated, dark aesthetic often associated with the industry. Avoid anything that looks seedy, as this aligns with the negative perception noted in technical reviews.
• •Be Your Customers' Confidante: Write as if you're a trusted friend giving good advice. Use "you" and "we" to create a sense of community and understanding. Your copy should feel like a safe, encouraging conversation.

Social Perception

Dual-sided: Perceived as having a low-credibility website from a technical standpoint, but with overwhelmingly positive customer satisfaction based on high volume reviews for product and service.

Copy Examples

• •Your happiness called. It wants you back. It's time to make pleasure a priority. Our Summer Sale is on, because you deserve to smile a little wider. Link in bio to rediscover your joy. #BringBackHappiness #SelfCare #PleasurePositive
• •Did you know the first vibrator was invented in the 1880s to treat 'hysteria'? We've come a long way since then. 😉 Find your modern-day happiness machine. 50% off everything, this week only! #SpicyFacts #DidYouKnow #ToyCollector #BringBackHappiness
• •Date night just got an upgrade. Forget dinner and a movie. Discover a new way to connect and bring the spark back. Our curated couple's kits are designed for exploration and fun. Shop now and thank us later. #CoupleGoals #SpicyTok #DateNightIn
• •A little box of happiness, delivered to your door. Life's too short for boring routines. We believe in finding joy in the unexpected. Ready to see what all the buzz is about? Your next favorite toy is waiting. P.S. Here9s a 15% off code just for you: **JOY15**
• •We're on a simple mission: to bring happiness back. Let's be honest0we don't just sell toys. We sell smiles. Late-night giggles. A better connection with yourself and your partner. We started bringbackhappiness.com to create a fun, open, and shame-free space for you to explore your pleasure. Because everyone deserves a little more happiness.