Brand Tone

Inspiring, Uplifting, Problem-Solving, Reassuring, Direct, Friendly

Brand Values

• •Innovation & Quality
• •Customer Satisfaction
• •Problem-Solving/Convenience
• •Value/Accessibility
• •Transparency & Honesty

Best Practices

• •Use persuasive language, especially in product descriptions, to highlight benefits and create excitement.
• •Emphasize problem-solving and practical aspects of products to showcase their value in simplifying customers' lives.
• •Reinforce trust by highlighting secure shopping, free shipping, professional support, and satisfaction guarantees.
• •Maintain a direct and friendly tone, addressing customers personally and creating a welcoming atmosphere.
• •Clearly communicate the brand's values of innovation, quality, customer satisfaction, and transparency in all messaging.

Social Perception

A new and emerging brand in the Brazilian market focused on providing innovative, high-quality products with excellent customer service. They are transparent and honest in their communication, building trust with customers through guarantees and support.

Copy Examples

• •Se Permita Ser Fabulosa! (Allow Yourself to Be Fabulous!)
• •Olá prezado amigo(a) (Hello dear friend)
• •Beauty Up© - Sutiã sem Alça Q&A section addressing customer concerns directly and reassuringly
• •Comfort Plus benefits like SEM SUOR! (NO SWEAT!) and an efeito INVISÍVEL (INVISIBLE effect)
• •Innovative and problem-solving products designed to simplify your life