Brand Tone

Knowledgeable, Passionate, Stylish, Approachable, Authentic, Community-Focused (Local)

Brand Values

• •Quality
• •Customer Experience & Service
• •Self-Expression & Individuality
• •Passion for Headwear
• •Heritage & Timelessness (implied)
• •Supporting Artisans & American Made

Best Practices

• •Lead with Passion and Expertise: Always let your genuine love and deep knowledge of hats shine through. Use confident, informative language that educates and inspires. Share styling tips, hat care advice, and the stories behind the brands you carry.
• •Focus on Individuality and Expression: Frame hats as tools for self-expression. Use language that empowers customers to find pieces that reflect their unique personality and style.
• •Balance Sophistication with Approachability: While showcasing high-quality and stylish products, maintain a friendly, human, and welcoming voice. Avoid overly technical jargon unless explaining a specific benefit. Remember the humorous and helpful tone of the "Contact Us" page and staff interactions.
• •Highlight Quality and Craftsmanship: Use descriptive words that convey the value, durability, and artistry of your hats. Mention specific materials, construction details, and the heritage of renowned brands.
• •Foster a Sense of Community and Experience: Encourage interaction (like #showusyourbrim) and make customers feel part of the Brim on Fifth family. Emphasize the personalized service and the unique experience of visiting the store or engaging online.

Social Perception

Positive: Premier destination for quality hats with an exceptional selection and highly knowledgeable, friendly staff. They are seen as experts who provide a valuable shopping "experience" rather than just a transaction. Customers feel they can find unique items and get genuine advice. Local Gem: Locally, it's regarded as a significant retail presence in the Oregon District of Dayton. Negative (Isolated Incident): There is a recorded instance of negative perception on a local Reddit forum related to a specific inter-business disagreement, but this seems isolated compared to the volume of positive product and service reviews.

Copy Examples

• •Headline: Find Your Signature. Discover Your Story. Body: At Brim on Fifth, a hat is more than an accessory – it's a declaration of who you are. Explore our curated collection of timeless classics and modern statements, and let our passionate experts help you find the perfect crown.
• •Social Media Post: What does your hat say about you today? Whether you're feeling dapper, adventurous, or elegantly understated, we've got the brim to match. Visit us in the Oregon District or explore online – your next favorite hat awaits! #ShowUsYourBrim #HatStyle #BrimOnFifth
• •Product Description Snippet (for a classic Fedora): Crafted with heritage, designed for today. This iconic [Brand Name] fedora isn't just made, it's built – offering unparalleled quality and a silhouette that speaks volumes. Our team can show you how to make it uniquely yours.
• •Website Welcome Banner: More Than a Hat Shop. It's an Experience. We believe in the power of a good hat to transform not just your look, but your confidence. Come in, try some on, and let's find the one that's perfectly you.
• •Email Subject Line: Ready to Elevate Your Style? Our New Arrivals Are Here! Email Body Snippet: Step into the new season with a hat that’s as unique as you are. From handcrafted artisan pieces to iconic global brands, your next statement piece is waiting at Brim on Fifth. Our experts are always here to guide you.