Brand Tone

Sophisticated, Cultured, and Whimsical

Brand Values

• •Artistry and Craftsmanship
• •Curated Uniqueness
• •Timeless Elegance
• •Narrative and Story

Best Practices

• •Lead with the Narrative: Start product descriptions and social media posts with the story—the inspiration, the historical context, or the artist's process.
• •Use an Evocative Vocabulary: Employ words that reflect the brand's values, such as "curated," "bespoke," "heirloom," "provenance," "meticulous," and "artisan."
• •Maintain a Consistent Voice: Whether writing a product description, a social media caption, or a customer service email, the tone should always remain sophisticated, cultured, and welcoming.
• •Educate the Audience: Use the "Journal" and blog posts to share knowledge about art history, antique restoration, or design theory. This reinforces the brand's authority and cultural value.
• •Bridge Whimsy with Luxury: Do not shy away from the brand's unique name. Use copywriting to connect the imaginative spirit of "Brillig & Borogove" with the tangible luxury and craftsmanship of the products offered.

Social Perception

An exclusive, high-end boutique, perceived as a source for unique, 'statement' pieces for discerning buyers who value art and history in their interior design. It is seen as a hidden gem for those 'in the know,' signifying quality and exclusivity.

Copy Examples

• •For the Unconventional Collector. Discover interiors that blend timeless artistry with a touch of whimsy.
• •More than a piece of furniture, this is a chapter of history. Meticulously restored to tell its story in a modern home. Explore our curated collection of antiques, each with a past of its own.
• •Drawn from 19th-century botanical illustrations, our wallpaper is a tribute to the enduring elegance of nature. Each roll is a canvas, bringing the rich, storied warmth of an autumnal garden into your living space.
• •New Curations: Art, Antiques & Anecdotes from our Journal.
• •Your home should tell a story. At Brillig & Borogove, we source unique decorative art and fine furniture that defy the ordinary. Move beyond the mundane and curate a space that is truly yours.