Brand Tone

Professional, Sophisticated, and Detail-Oriented, communicated through expert language, focus on premium materials, and design-centric vocabulary.

Brand Values

• •Quality and Durability
• •Design Excellence and Innovation
• •Customization and Bespoke Service
• •Exclusivity

Best Practices

• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., "artisan," "bespoke," "crafted," "statement piece," "architectural") and off-brand words (e.g., "cheap," "basic," "common," "quick fix") to use across all communications.
• •Unify Social Media Presence: Deactivate unused social profiles and consolidate efforts on platforms that best showcase visual products, like Instagram and Pinterest. The personal Facebook page should be replaced with a professional business page immediately.
• •Emphasize Storytelling: For each product, tell the story behind its design, the materials used, or the craftsmanship involved. This reinforces the values of quality and artistry and justifies the premium price point.
• •Segment B2B and B2C Messaging: Create distinct messaging paths. Use professional, partnership-focused language for distributors and designers (e.g., on LinkedIn or dedicated site pages). Use more aspirational, lifestyle-focused language for consumers (e.g., on Instagram and product pages).
• •Leverage Visuals to Support Copy: Every piece of copy should be paired with high-quality, professional photography and videography that visually communicates the sophistication, texture, and quality the words describe. The existing YouTube strategy is a good foundation but needs a broader promotion strategy to find an audience.

Social Perception

Currently Underdeveloped and Limited due to low visibility, lack of independent reviews, minimal social media engagement, and inconsistent social media presence. There is also a potential confusion between B2B and B2C focus.

Copy Examples

• •Beyond Illumination. Bespoke Lighting, Masterfully Crafted. Discover our collection of customizable, artisan-made lighting and décor, where premium materials and innovative design converge.
• •The art of the workspace, redefined. Our new David Travertine Stone Table Lamp is more than a light source; it’s a statement of artistry. Each piece is carved from unique travertine stone, ensuring no two are exactly alike. Elevate your design. #BrilliantMaker #CustomLighting #LuxuryDecor #InteriorDesign #MarbleLamp
• •A symphony of light and form, the "Twisted Glass" Chandelier captures the fluid beauty of molten glass frozen in time. Each strand is hand-blown by our artisans, creating an exquisite centerpiece that casts a warm, intricate glow. Built with high-quality steel and offering customizable finishes, this piece is engineered for lasting brilliance and timeless style.
• •Dear [Designer Name], At BRILLIANT MAKER, we believe lighting should be as unique as the spaces you design. We are a manufacturing partner specializing in the design and customization of high-end lighting solutions. From bespoke material selection to tailored dimensions, we work with you to bring your exact vision to life. Let's create something brilliant together. Explore our customization options [Link to Customization Page].
• •Partner with a leading manufacturer of high-end, customizable lighting and home décor. Offer your clients exclusive access to our collections known for quality, durability, and innovative design. With a global presence and a commitment to our partners, we provide the products and support you need to succeed. Apply to become a distributor today.