Tono de Marca

Informative & Practical, Modern & Stylish, Customer-Centric (Aspired), Innovative

Valores de Marca

• •Innovation & Technology
• •Quality & Reliability (Aspired)
• •Aesthetics & Design
• •Energy Efficiency & Sustainability
• •Functionality & Practicality

Mejores Prácticas

• •Prioritize Transparency and Honesty: Given recent issues (ACCC), directly or indirectly acknowledge a commitment to fair practices and customer trust in relevant communications. Avoid overly boastful claims that can't be substantiated.
• •Balance Innovation with Reliability: Highlight new smart features and modern designs, but always tie them back to practical benefits, ease of use, and the product's core function of providing quality light. Emphasize durability and support.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how they solve customer problems or enhance their lifestyle (e.g., "create the perfect mood," "save on energy bills," "increase home security," "easy DIY installation").
• •Maintain a Visually Consistent and Modern Aesthetic: Ensure all written content is complemented by high-quality imagery and a clean, contemporary design language that aligns with the "modern and stylish" aspect of the brand.
• •Be Informative and Supportive: Provide clear, concise information. Make help and support easily accessible. Use straightforward language, especially for technical products or smart features, ensuring customers feel empowered and informed. Address concerns proactively where possible.

Percepción Social

Established & Widely Available, Innovative but with Some Hiccups, Mixed Trust, Value for Money (Generally)

Ejemplos de Copy

• •Headline: Illuminate Your Life, Intelligently. Body: Discover Brilliant Lighting’s latest range of smart, energy-efficient lighting. Modern design meets intuitive control, backed by our renewed commitment to fair and transparent practices. Style, savings, and simplicity – that's the Brilliant promise.
• •Headline: Your Space, Your Light, Your Rules. Body: From cozy ambiance to focused task lighting, Brilliant offers innovative solutions for every corner of your home. Explore our easy-to-install, stylish fixtures designed for modern living and built on 40 years of Australian lighting expertise. We're dedicated to brightening your world, reliably.
• •Headline: Efficiency You Can See. Quality You Can Trust. Body: Upgrade to Brilliant LED lighting and experience significant energy savings without compromising on style. We're working hard to ensure every product meets the highest standards of performance and safety, so you can light up your home with confidence.
• •Headline: Smart Home, Brilliantly Simple. Body: Take control of your home's atmosphere with Brilliant’s smart lighting systems. Easy app control, voice command compatibility, and seamless integration. We’re continuously improving our technology to bring you a smarter, more convenient living experience.
• •Headline: Outdoor Brilliance, Built to Last. Body: Extend your living space and enhance your home’s curb appeal with Brilliant’s durable and stylish outdoor lighting. Designed for Australian conditions and backed by our commitment to quality and customer satisfaction.