Brand Tone

Innovative & Futuristic, Developer-Focused & Technical, Direct & Transparent, Ambitious & Visionary, Community-Oriented, Slightly Playful/Witty

Brand Values

• •Openness & Collaboration
• •Innovation & Pushing Boundaries
• •Accessibility (for developers initially)
• •Empowerment
• •Transparency

Best Practices

• •Embrace 'Open' in All Communications: Consistently highlight the open-source nature, not just in developer-facing content but also in broader messaging to emphasize transparency and community.
• •Speak to the Innovator: Even when addressing a wider audience, maintain an undercurrent of excitement for the future and the potential of the technology. Use aspirational language balanced with current realities.
• •Be Direct and Honest: Don't overpromise. Acknowledge limitations where they exist, especially regarding consumer readiness, reinforcing trust and managing expectations. This aligns with the 'no BS' vibe from their website.
• •Foster and Showcase Community: Regularly feature projects, ideas, and contributions from the developer community. Use language that invites collaboration and co-creation.
• •Balance Technical with 'Superpowers': While providing technical details for developers, also translate these features into tangible, exciting benefits or 'superpowers' for a broader understanding of the product's potential impact (e.g., 'real-time translation,' 'visual search of your world').

Social Perception

Enthusiasts & Developers: View Brilliant Labs as an exciting player in the AI hardware space, particularly valuing the open-source approach and the potential for customization. They see Frame as a unique tool for experimentation and a glimpse into the future. Tech Reviewers & Media: Acknowledge the innovation and ambition, often comparing Frame to other AI wearables and highlighting its distinct open-source philosophy. Reviews are often cautiously optimistic, pointing out current limitations but recognizing its positioning as a developer device. General Consumers (early adopters): Some are intrigued by the promise of AI glasses but may find the current product unpolished, with concerns about usability, hardware finish, and software stability. There's an understanding it's not yet a mainstream consumer product. Overall: Perceived as a company 'walking a different path' by focusing on an open, developer-centric model rather than a closed ecosystem. There's recognition of the challenge they're undertaking in a competitive market. Some skepticism exists due to the mixed performance of other recent AI hardware launches (like Humane Ai Pin and Rabbit R1), but Frame is often differentiated by its open nature and specific focus.

Copy Examples

• •Frame: Your World, Augmented. Open Source AI, Limitless Possibilities. Stop just consuming the future – build it. Brilliant Labs' Frame isn't just another pair of smart glasses. It's an open invitation to developers, creators, and tinkerers to redefine how we interact with AI. Hackable, lightweight, and powered by Noa. What will you create?
• •Unbox Frame, unleash your imagination. Our open-source AI glasses are shipping now. Dive into the code, build your own apps, and show the world what eyewear can really do. Join our Discord community and let's build the future, together. #BrilliantLabs #FrameAI #OpenSource #WearableTech #AI
• •No Black Boxes. No Walled Gardens. Just Pure Potential. Frame's hardware schematics and software are open. Fork us on GitHub, explore the Noa SDK, and integrate your favorite AI models. We're giving you the keys. Drive. docs.brilliant.xyz
• •Tired of tech that tells you what to do? Brilliant Labs' Frame listens. Lightweight AI glasses with an open-source core, ready for your vision. Translate languages, analyze your surroundings, or build something entirely new. The future is in your hands (and on your face). Learn more at brilliant.xyz.
• •Subject: Your Frame is Almost Here – Get Ready to Innovate! The wait is nearly over. Your Frame AI glasses are in the final stages of preparation. Remember, Frame is more than a device; it's a platform. We're excited to see the incredible applications our community, including you, will develop. Check out our latest SDK updates and join the conversation on Discord while you wait! The Brilliant Labs Team.