Brand Tone

sentimental, personal, and professional

Brand Values

• •Legacy & Tradition
• •Connection
• •Quality & Craftsmanship
• •Personal Experience
• •Community

Best Practices

• •Always Tell a Story: Whether it's the brand's origin story or a customer's story, narrative should be at the heart of the copy. Frame products as part of a larger, meaningful experience.
• •Lead with "Why": Focus on the emotional value (the "why") before the product features (the "what"). Start with concepts like legacy, connection, and memory, then introduce the jewelry as the vehicle for these values.
• •Use Sentimental Keywords: Consistently use words like "legacy," "heirloom," "story," "connection," "forever," "cherish," and "memory" to reinforce the brand's core values.
• •Maintain a Personal Voice: Write as if you are speaking directly to a friend. Use "you" and "we" to create a personal connection and share the founder's passion in "About Us" sections and social media captions.
• •Balance Professionalism with Warmth: While the tone is warm and personal, ensure the copy also reflects professionalism by clearly stating the quality of materials (14k gold-filled, sterling silver) and the expertise behind the service. This builds trust and justifies the investment.

Social Perception

The public and customers perceive BB Family Jewels as a high-quality, trustworthy, and heartfelt brand. It is seen as a local business with a strong personal touch, run by a passionate founder. The concept of "permanent jewelry" is viewed not just as a trend but as a meaningful way to commemorate relationships and milestones. The rebranding from Brilliant Bijou to BB Family Jewels appears successful in aligning the name with the brand's story-driven mission.

Copy Examples

• •Some bonds are meant to last forever. ✨ Tag the friend you’d get a permanent bracelet with and seal your story in gold. #BBFamilyJewels #FriendshipGoals #PermanentJewelry
• •Create a memory that will never fade. Join us at the [Event Name] this Saturday from 10 AM to 4 PM for a permanent jewelry pop-up! Let’s choose a chain that tells your unique story. #MichiganEvents #PermanentJewelryExperience #FamilyHeirloom
• •Don't Just Wear Jewelry. Create a Legacy. Discover permanent jewelry that connects generations.
• •(Text on screen) The moment it becomes forever. ✨ Getting zapped with my soul sister. #PermanentBracelet #JewelryZap #BestieGoals #BBFamilyJewels
• •Subject: A Timeless Gift for a Timeless Love Body: This season, give more than just a gift; give a story. Our permanent jewelry is a symbol of the moments and people you’ll cherish forever. Book an appointment for you and a loved one to create your own lasting heirloom.