Brand Tone

Professional yet Approachable, Fashion-conscious and Modern, Trustworthy and Experienced, Helpful and Solution-Oriented

Brand Values

• •Customer Happiness
• •Quality
• •Expertise and Competence
• •Innovation
• •Customer Service
• •Fairness
• •Legacy and Experience

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Professional yet Approachable, Fashion-conscious, Trustworthy, Helpful), key messaging, and brand values. Provide do's and don'ts for language and style.
• •Emphasize "Making People Happy": Consistently weave in the core motto of designing beautiful glasses to make people happy, showcasing a customer-first approach.
• •Balance Expertise with Warmth: While highlighting technical knowledge and experience (e.g., "gleitsichtspezialist" - varifocal specialist), ensure the language remains accessible, friendly, and avoids overly technical jargon unless explaining specific benefits clearly.
• •Visually Align Copy: Ensure the tone of the copy complements the visual elements used on the website and social media (e.g., modern, stylish imagery paired with fashion-conscious and enthusiastic language).
• •Train and Empower Staff: Ensure all team members who interact with customers or create content (including social media and customer service) understand and can consistently apply the brand's tone of voice. This is especially important given the positive employee feedback on empowerment.

Social Perception

Positive Customer Perception, Reputable Local Optician, Innovative and Modern, Employer Perception, Historical Context

Copy Examples

• •Headline: Find Your Perfect Frame, Express Your Unique Style. Body: At Nicole Diem Optik, we believe glasses are more than a necessity – they’re a statement. With decades of experience and an eye for the latest trends, we’ll help you discover eyewear that not only perfects your vision but also reflects your personality. Explore our curated collections online or visit us in Meilen and Rapperswil.
• •Headline: Swiss Precision, Stylish Vision. Since 1973. Body: For over 50 years, Nicole Diem has been synonymous with quality eyewear and expert care in Switzerland. From classic designs to the latest fashion-forward frames, experience the difference that dedication and a passion for "making people happy with beautiful glasses" can make. Your eyes deserve the best.
• •Headline: See and Be Seen: Trendsetting Eyewear is Here. Body: Don't just keep up with the trends, set them. Our new collection at Nicole Diem Optik features bold designs, innovative materials, and the quality craftsmanship you expect. Try them on virtually or pop into our stores – your next signature look awaits! #NicoleDiemStyle #EyewearFashion
• •Headline: Your Vision, Our Priority. Satisfaction Guaranteed. Body: We’re not happy until you’re delighted with your new glasses. That’s why we offer a comprehensive satisfaction guarantee on our lenses and a 2-year warranty on all Nicole Diem frames. Experience expert advice and a commitment to your visual wellbeing. Book your consultation today.
• •Headline: From Zurich’s Bahnhofstrasse to Your Home: Quality Eyewear Online. Body: Nicole Diem Optik pioneered the online optician experience in Switzerland, bringing decades of expertise directly to you. Browse our extensive collection, use our virtual try-on, and enjoy free Swiss shipping on orders over 50 CHF. Effortless style and perfect vision are just a click away.