Brand Tone

practical, stylish, and trustworthy

Brand Values

• •Functionality First
• •Convenience and Reliability
• •Quality and Durability
• •Broad Selection

Best Practices

• •Lead with the Problem, Solve with the Product: Always start by addressing the core customer pain point—losing, forgetting, or damaging glasses. Then, immediately present the brillenkoord as the simple, effective solution.
• •Balance Function and Fashion in Language: Use a mix of practical words ("durable," "secure," "convenient") and stylistic words ("elegant," "trendy," "chic," "adorn"). This reinforces the dual value of the products.
• •Incorporate Trust Signals: Regularly mention key trust-building facts in your copy, such as "15 years of experience," "free returns," "fast shipping," and positive customer review counts. This validates the purchase decision.
• •Use Occasion-Based Storytelling: Frame products within specific life scenarios. Create copy around "the perfect cord for the office," "your essential for a beach holiday," or "the must-have for your morning run." This helps customers visualize the product in their own lives.
• •Maintain a Clear and Direct Voice: Avoid overly complex or ambiguous language. The brand's strength is its directness and reliability. The copy should be easy to understand, scannable, and focused on clearly communicating the benefits and features.

Social Perception

The brand is perceived as a go-to specialist and primary reliable source for eyeglass cords, offering solutions for misplacing or damaging glasses. It enjoys high customer satisfaction, with praise for fast delivery and good service. The public recognizes the dual nature of the products, appreciating both their practical utility for activities like sports and their fashionable designs as modern accessories.

Copy Examples

• •From your desk to your bike ride, keep your glasses safe and accessible. Our "Aurum" cord in gold adds a touch of elegance to any outfit while providing the peace of mind you need. Practicality just became your new favorite accessory.
• •Running, cycling, or just enjoying the outdoors? Our sport-focused cords are designed with a durable, lightweight build to keep your glasses secure, no matter the activity. Focus on your performance, not on your glasses.
• •Tired of searching for your reading glasses? Our "Basic Beads" cord is the simple, stylish solution. Enjoy the convenience of having your glasses always with you. Shipped fast and free.
• •For 15 years, we've perfected the art of the eyeglass cord. Whether you need a rugged cord for watersports or a chic chain for a night out, our collection has it all. Discover quality and style in one place.
• •With over 2,700 positive reviews, our customers love our fast shipping and durable, trendy cords. Find out why we're the #1 choice in the Netherlands and Belgium for keeping your eyewear secure.