Brand Tone

Inspirational, Faithful, and Gentle

Brand Values

• •Faith-Driven
• •Spreading Joy and Hope
• •Authenticity and Humility
• •Community and Connection

Best Practices

• •Lead with Your "Why": Always connect your copy back to the core mission: spreading faith, joy, and hope. Whether describing a product or sharing a personal update, infuse it with this purpose.
• •Use Faithful and Uplifting Language: Consistently use keywords like "joy," "light," "hope," "faith," "prayer," and "loved." This reinforces the brand's values and creates a cohesive and recognizable voice.
• •Maintain a Gentle and Humble Tone: Write as if you are speaking to a friend. Share personal stories and vulnerabilities to foster a genuine connection. Avoid overly corporate or sales-heavy language.
• •Emphasize the "Hand-Crafted" Aspect: Remind your audience that each piece is personally and carefully created by the artist. This highlights the value of the art and the personal intention behind it.
• •Be Consistent Across All Platforms: Ensure the tone, language, and core messages are the same on your website, Instagram, Facebook, and any other channel. This builds a strong, trustworthy, and recognizable brand identity.

Social Perception

The public perception of Bri Lew Art is overwhelmingly positive. Customers and followers often describe the artwork as beautiful and stunning. The brand is seen as a source of light and inspiration. Mentions in online articles and blogs highlight Brianna Lewis's talent and entrepreneurial spirit, noting how she successfully built a business around her artistic passion. There is a strong appreciation for the faith-based nature of her work, which resonates deeply with her target audience.

Copy Examples

• •Bringing a little bit of light and a whole lot of hope into your week. ✨ Each brushstroke is a prayer, each color a reflection of His joy. May this piece be a gentle reminder for your heart and home that you are seen and loved. Find the new 'Morning Grace' print in the shop now.
• •Wear your faith in gentle comfort. This cozy pullover is more than just apparel; it's a quiet statement of the hope that lives within you. Designed for everyday moments, its simple, modern design allows you to share Christ's love and light wherever you go. Made with soft, premium materials for a comfortable fit that lasts.
• •A little joy for your inbox ✨ New art + a note from my heart.
• •Faith-Filled Art to Inspire Your Home. Shop Bri Lew Art for prints and gifts that spread hope and light.
• •Welcome. Here, every piece of art is crafted with a prayer to share Jesus and Joy. Find a piece that speaks to your heart.