Brand Tone

aspirational, practical, and reassuring

Brand Values

• •Quality and Perfection
• •Innovation and Smart Design
• •Efficiency and Time-Saving
• •Enjoyment and Lifestyle
• •Gentle Care

Best Practices

• •Lead with the "Why": Always start with the benefit to the user—more time, a better experience, perfect results—before diving into product features like the "bionic design." The core message is about enhancing enjoyment.
• •Use Evocative Language: Employ words like "brilliant," "flawless," "perfect," and "unforgettable" to connect the product with a premium, high-quality experience. This reinforces the aspirational tone.
• •Frame it as a "Solution," not just a "Product": Position BRILAMO as the clever answer to a common frustration. Use phrases like "Say goodbye to..." or "Finally, an easy way to..." to present the brand as a problem-solver.
• •Maintain a Confident and Reassuring Voice: Use active, direct language that conveys confidence in the product's effectiveness. Assure the customer that the process is both simple and safe for their delicate glassware.
• •Incorporate the Story: Subtly weave in the brand's origin—a founder looking for a better way—to build a connection and add a layer of authenticity. This resonates with the "clever gadget" perception and its startup roots.

Social Perception

BRILAMO is perceived as a clever and useful gadget, especially among wine lovers and those meticulous about their glassware. The appearance on "Die Höhle der Löwen" lends it credibility and a narrative of a young, innovative startup. Positive reviews frequently validate the product's claims of delivering a superior, streak-free clean. The main point of negative feedback centers on the physical construction of the product, with a minority of users finding it not sturdy enough for vigorous polishing. Overall, the perception is that of a helpful, specialized tool that effectively solves the specific problem it was designed for.

Copy Examples

• •Tired of water spots and streaks ruining your best wine glasses? The BRILAMO Polishing Stick's innovative design flexes to every curve, leaving nothing behind but a brilliant, streak-free shine. Spend less time polishing and more time pouring.
• •Every great wine deserves a perfect glass. Elevate your tasting experience with BRILAMO. Our unique polisher ensures your glassware is as memorable as the moment you're creating. For a flawless finish, every time.
• •The last sip of wine should be a pleasant memory, not the start of a cleaning chore. With BRILAMO, get a perfect, lint-free polish in seconds. It’s the wine lover's secret to more time for enjoyment.
• •Why struggle with old cloths? The BRILAMO Polishing Stick features a bionic design that adapts to any glass shape for a revolutionary clean. It’s not just cleaning; it’s smart design in action. See the brilliant difference.
• •Perfectly polished glasses. Zero effort. The BRILAMO Polishing Stick and microfiber cloth eliminate fingerprints, smudges, and watermarks effortlessly. Get yours today and make every glass shine.