Brand Tone

professional, sophisticated, and caring

Brand Values

• •Expertise and Professionalism
• •Quality and Efficacy
• •Personalized Care & Client Focus
• •Natural and Healthy Approach
• •Education and Transmission of Knowledge

Best Practices

• •Emphasize Expertise: Consistently highlight the knowledge, experience, and specialized skills behind the brand and its services/products. Use terms that convey authority and a deep understanding of skincare.
• •Focus on Quality Ingredients: Regularly mention the high standards for ingredient sourcing, the blend of natural and scientific elements, and adherence to health regulations.
• •Maintain a Caring and Client-Centric Voice: Address the customer with empathy and understanding of their skincare needs and aspirations. Use language that shows genuine care and a desire to help them achieve their best skin.
• •Uphold a Sophisticated and Elegant Language: Use clear, articulate, and refined language that reflects the high-end positioning of the brand. Avoid overly casual slang or overly technical jargon that the target audience may not understand.
• •Showcase Results and Benefits with Integrity: While highlighting the transformative potential of the products and services, do so with authenticity and avoid exaggerated claims. Focus on the tangible benefits of healthy, well-cared-for skin.

Social Perception

Brigitte Beauté is perceived as a high-end, expert skincare brand and spa, trusted by a discerning clientele, including celebrities. Customer testimonials reflect a positive perception, with clients experiencing significant improvements in their skin. The founder, Brigitte Beasse, is portrayed as a dedicated and knowledgeable professional. The brand is associated with French beauty expertise and the luxurious Beverly Hills lifestyle.

Copy Examples

• •Experience the art of Parisian skincare, refined in Beverly Hills. Brigitte Beauté combines nature's purity with scientific innovation to reveal your most radiant skin.
• •Your journey to flawless skin begins with personalized care. At Brigitte Beauté, we meticulously select the finest natural ingredients and advanced formulations, because your skin deserves nothing less.
• •Discover the Brigitte Beauté difference: where expert knowledge meets a passion for healthy, beautiful skin. Trust our renowned estheticians to guide you towards your skincare goals.
• •Indulge in the luxury of results. Our exclusive skincare line, crafted with potent botanicals and cutting-edge science, is designed to transform and rejuvenate. Because we care deeply about your skin's well-being.
• •More than just a treatment, it's a commitment to your skin's vitality. Brigitte Beauté offers a sanctuary of expertise and care, dedicated to unveiling your natural glow with the finest, cruelty-free ingredients.