Brand Tone

Approachable & Creative

Brand Values

• •Quality Craftsmanship
• •Personalization
• •Customer Collaboration
• •Small Business Charm

Best Practices

• •Always write with the enthusiastic and friendly voice of a creator. Use "we" and "I" to maintain a personal connection and share your excitement for the products.
• •Frame your products not just as items for sale, but as collaborative projects with your customers. Use words like "your vision," "custom-made for you," and "let's create" to reinforce this value.
• •Your copy should be as vibrant as your products. Use descriptive words that evoke texture, color, and emotion (e.g., "shimmering," "velvety-smooth," "heartfelt gift," "bold statement").
• •Use emojis to add warmth and personality to your posts, but ensure they are relevant and don't overcrowd the message. Keep the language accessible and friendly, as if you were talking to a friend.
• •Continue to share behind-the-scenes content. The copywriting for these posts should highlight the care, quality, and hard work that goes into each item, reinforcing the value of your craftsmanship.

Social Perception

Overwhelmingly positive; perceived as a reliable source for high-quality, beautiful, and custom-made goods. Cultivates a loyal following and a supportive community atmosphere through direct and friendly engagement.

Copy Examples

• •✨ Sparkle from every angle! ✨ We’re obsessed with how this custom glitter tumbler turned out. From the initial idea to the final coat of gloss, we loved bringing this vision to life. Want to create your own masterpiece? Send us a DM and let's start designing!
• •Mother's Day is just around the corner! ❤️ Don't give Mom another generic gift. Give her something as unique as she is. Our personalized photo keychains and custom-message tumblers are made with love, for the ones you love. Order by [Date] to ensure delivery in time!
• •(Video showing the process of applying a vinyl decal to a shirt) The magic is in the details. ✨ Watch as we press one of our new graphic tees! We handle every single shirt with care to make sure your design is perfect. #customapparel #smallbusiness #handmade
• •Big things are happening! We've been working hard behind the scenes on something special for you all. Our passion for creating beautiful, custom pieces is stronger than ever, and we can't wait to share our new look and feel. Stay tuned for a big reveal coming soon! 👀 #newbeginnings #brandlaunch
• •You dream it, we create it! We're curious... what's the most unique custom item you've ever thought of? Drop your ideas in the comments below! The most creative idea might just get a special discount from us. 😉 #customcreations #getcreative