Brand Tone

Empowering, Supportive, and Professional

Brand Values

• •Student-Centricity & Personalization
• •Flexibility
• •Holistic Development
• •Accessibility & Support

Best Practices

• •Lead with Empowerment: Always frame the narrative around the student's control and choice. Use active, empowering verbs like "Shape," "Build," "Discover," and "Own."
• •Always Mention the Support System: In every piece of communication, reinforce the safety net of support (mentors, tutors, teachers). This builds trust and addresses a key pain point for parents considering virtual school.
• •Leverage Accreditation: Consistently include "accredited by Cognia" and "NCAA-approved" where relevant, especially in materials for new audiences. It is a primary differentiator and a source of credibility.
• •Speak to Both Parent and Student: Craft messaging that addresses parental concerns (accreditation, support, quality) while also speaking directly to the student's desire for flexibility and interesting subjects.
• •Define the "Inspired Learner": Go beyond just mentioning the term. Use copy to explain what it means in practical terms: developing a growth mindset, setting goals, and discovering passions. This makes an abstract concept tangible and valuable.

Social Perception

Credible but perceived as new due to limited independent reviews, associated with established brands like Time4Learning, and recognized as a high-standard option due to strong accreditations.

Copy Examples

• •Your Education, Your Terms. Discover the freedom to learn your way at Brightspire Virtual School.
• •Never feel stuck on a problem again. With Brightspire, every student gets on-demand access to tutors and a personal mentor dedicated to their success. We're with you every step of the way. #StudentSuccess #OnlineLearning
• •Give your child an education that's as unique as they are. Brightspire's fully accredited, NCAA-approved curriculum for grades 6-12 is designed for academic excellence and personal growth. Schedule a call with an enrollment advisor today to build their personalized learning plan.
• •Ready to take ownership of your learning journey? Explore our courses and become the Inspired Learner you were meant to be. Enroll now.
• •Balance your training and your academics without compromise. Brightspire's flexible, NCAA-approved courses allow you to pursue your athletic dreams while earning an accredited diploma. Play and learn at your pace.