Brand Tone

professional, reliable, and service-oriented

Brand Values

• •Reliability
• •Customer Service
• •Experience
• •Quality
• •Partnership

Best Practices

• •Maintain a Professional Tone: Always use clear, professional language. Avoid slang, overly casual phrasing, or humor that might not align with a B2B audience. The goal is to build trust and convey reliability.
• •Focus on Service and Reliability: Consistently highlight your key value propositions: next-day delivery, excellent customer service, and technical support. These are major selling points for businesses that depend on your service.
• •Speak to Your B2B Audience: Frame your messaging around the benefits for their business. Use phrases like "keep your customers happy," "simplify your stocking," and "partner in your success." Understand their pain points (running out of stock, unreliable deliveries) and present your service as the solution.
• •Leverage Your Experience: Mentioning your 15+ years in the industry adds credibility. It shows you have staying power and understand the local market. This can be a key differentiator from newer or less established competitors.
• •Be Clear and Direct: In a B2B context, time is money. Your copy should be easy to scan and understand. Get straight to the point and make it easy for potential customers to see the value you offer and how to take the next step (e.g., "Apply for a wholesale account today," "Browse our products").

Social Perception

The social perception of Brighton Soft Drinks appears to be that of a reputable and established local wholesaler. Among their target audience of business owners in the food and beverage industry, they are likely seen as a practical and necessary service provider. The lack of a significant public-facing social media dialogue means that their perception is largely shaped by direct interactions with their customers. For the general public, the brand has very low visibility, which is to be expected for a B2B supplier. The perception is neutral and professional, built on their longevity and their association with well-known brands.

Copy Examples

• •Keep Your Customers Refreshed. We'll Handle the Rest. Running a pub, club, or restaurant is demanding. Let Brighton Soft Drinks take one thing off your plate. With over 15 years of experience supplying the South East, we offer swift, reliable delivery on a huge range of branded soft drinks and snacks. Focus on your business, and we'll keep your stock full.
• •Your Local Partner in Refreshment. We're more than just a supplier; we're a local business dedicated to supporting our community of entrepreneurs. Get the brands your customers love, from Pepsi to a wide array of snacks, with the dependable service you deserve. Plus, enjoy free next-day delivery on all local orders.
• •Never Run Low on a Busy Weekend Again. The weekend rush is great for business, but a nightmare for stock levels. With Brighton Soft Drinks, you can count on us to deliver. We are proud distributors of Pepsi Cola and a vast range of other top brands to keep your customers happy. Schedule your deliveries with a partner who understands your needs.
• •Quality Brands, Unbeatable Service. From draught soft drinks to a full range of canned and bottled beverages, we provide the quality products your customers expect. Backed by our commitment to superb customer service and technical support, we are the trusted choice for businesses across the South East.
• •Simplify Your Stocking. One supplier, all your soft drink and snack needs. Browse our extensive online catalog and place your order in minutes. With our fast and free local delivery, you'll have more time to focus on what matters most: your customers.