Brand Tone

Creative & Inspiring, Friendly & Approachable, Quality-Conscious & Passionate, Helpful & Informative, Community-Oriented

Brand Values

• •Quality
• •Creativity
• •Customer Focus & Satisfaction
• •Passion for Baking/Crafting
• •Family & American Made

Best Practices

• •Emphasize Quality & Durability: Consistently use terms like "sturdy," "high-quality," "precision," "durable," and "clean cuts" to reinforce this core value in product descriptions, social posts, and ads.
• •Inspire Creativity: Use evocative language that sparks imagination. Suggest uses, themes, and decorating ideas. Pose questions like "What will you create?" to engage the audience.
• •Maintain a Friendly, Passionate Voice: Write as if you're sharing your love for baking with a friend. Incorporate the brand's origin story subtly to add authenticity and passion.
• •Foster Community: Actively solicit and showcase user-generated content. Use inclusive language ("fellow bakers," "our community") and engage genuinely with comments and messages.
• •Be Authentic & Transparent: Highlight the family-run aspect, the made-to-order process, and the use of plant-based, USA-sourced materials. This builds trust and resonates with customers who value these aspects.

Social Perception

Highly Positive, Reliable & Reputable, Engaged Community, Innovative

Copy Examples

• •Headline: Unleash Your Inner Cookie Artist! Body: Bake with passion, create with precision. Our sturdy, USA-made cookie cutters turn your sweetest visions into delightful realities. Explore over 1,000 unique designs! Platform: Website Hero Banner / Social Media Ad
• •Headline: From Our Family Bakery to Yours. Body: Born from a love of cookies, Brighton Cutters offers premium, thoughtfully designed tools to make your baking adventures joyful and delicious. What will you create today? Platform: About Us Section / Social Media Post
• •Headline: #BrightonBakes Spotlight! ✨ Body: We're OBSESSED with these incredible [Theme, e.g., "floral wedding"] cookies by @[CustomerHandle] using our [Cutter Name] cutter! So much talent! Share your creations for a chance to be featured! Platform: Instagram / Facebook Post
• •Headline: Tired of Flimsy Cutters? Bake Better. Body: Experience the Brighton Cutters difference. Our durable, plant-based PLA cutters provide clean, crisp edges every time, ensuring your cookies look as good as they taste. Platform: Product Page / Targeted Ad
• •Headline: Got a Unique Idea? We'll Make the Cutter! Body: Don't see the shape you need? We love bringing custom designs to life! Perfect for bakers, clay artists, and creators of all kinds. Let's design your dream cutter together! Platform: Custom Order Page / Social Media CTA