Brand Tone

Aspirational and supportive, using positive and encouraging language to inspire customers to create their dream homes. It is also practical, customer-focused, and conveys sophistication and quality craftsmanship.

Brand Values

• •Quality and Distinctive Design
• •Sustainability and Ethical Practices
• •Customer Partnership and Support
• •Affordability
• •Personalization

Best Practices

• •Maintain an Aspirational Yet Accessible Tone
• •Always Weave in Core Values
• •Be Transparent and Proactive in Communication
• •Tell the Story Behind the Products
• •Focus on "You" and "Your"

Social Perception

Mixed, with positive feedback on product quality and design, but significant criticisms regarding customer service and delivery times. The brand currently holds a 4-star rating based on a small number of reviews.

Copy Examples

• •Your Home. Your Sanctuary. Our Craft. At Brightly Home, we believe your home should be a reflection of you. That's why we partner with the finest craftsmen to bring you sustainably sourced, beautifully designed furniture that turns any space into a sanctuary of style and comfort. Discover the difference quality makes.
• •The Heart of Your Home, Redefined. From intimate dinners to lively gatherings, our mid-century inspired dining tables are designed to be the centerpiece of your most cherished moments. Crafted from solid oak and featuring elegant ceramic tops, they offer both timeless style and enduring quality. Explore the collection and find the perfect setting for your memories.
• •Style That Sustains. Create a home you love, and feel good about. Brightly Home is committed to ethical sourcing and sustainable materials, ensuring your beautiful space doesn't come at the expense of our planet. Choose furniture that's designed for life, and kind to the earth.
• •Your Vision, Our Expertise. Dreaming of a more beautiful home? Let us help you bring it to life. Our team is passionate about design and dedicated to providing you with a seamless shopping experience, from inspiration to delivery. Let's create your perfect space, together.
• •A Brighter Home is Just a Click Away. Why wait to create the home you've always wanted? For a limited time, enjoy 15% off our entire collection of bespoke furniture. Elevate your living space with affordable elegance and timeless design. Shop now and start your transformation.