Brand Tone

Aspirational, mindful, and transparent, inviting consumers to make better choices while building trust and authenticity.

Brand Values

• •Sustainability and Environmental Responsibility
• •Health and Wellness
• •Quality and Authenticity
• •Community and Passion

Best Practices

• •Always link product to purpose, connecting the taste and benefits to sustainability and regenerative agriculture.
• •Use mindful and evocative language to create feelings of wellness, nature, and refreshment, positioning the tea as an experience.
• •Lead with transparency by highlighting ingredient sources and ethical partnerships to build credibility.
• •Amplify customer voices by integrating authentic reviews and testimonials to provide powerful social proof.
• •Maintain a clean and aspirational tone, avoiding jargon and aggressive sales language, to reflect the brand's quality and uplifting identity.

Social Perception

BrightLeaf Tea is perceived as a premium, high-quality, and ethical brand, a sophisticated and healthy alternative appealing to environmentally conscious consumers, and integrated into daily wellness rituals.

Copy Examples

• •Sip for a better planet. Every can of BrightLeaf is crafted with Regenerative Botanicals™, sourced from farms that heal the earth with every harvest. This isn't just sparkling tea. It's a taste of the world we want to live in. #BrightLeafTea #RegenerativeFarming #HereForGreaterGoodness
• •Tired of boring bubbles? Elevate your refreshment. Our Sparkling Earl Grey combines the bold, bright flavor of classic tea with a lively effervescence. Zero sugar, zero calories, all taste. It’s tea that tastes like its name. Try BrightLeaf today.
• •In a world that never stops, find a moment of peace. Our Sparkling Chamomile Lavender tea is craft-brewed to help you unwind and relax. Made with organic botanicals known for their calming properties, it's the perfect caffeine-free tonic for the end of a long day. Sip, breathe, and enjoy your evening.
• •Good for you, Good for the Earth. Discover sparkling teas that are authentically flavorful, consciously crafted, and sustainably grown. Welcome to Greater Goodness.
• •Refresh your body and mind. This rejuvenating blend features Regenerative Organic Certified® mint and calming lavender for a crisp, aromatic experience. Each batch is craft-brewed to preserve the pure taste of its botanical ingredients. A perfect, guilt-free indulgence to support your well-being.