Tono de Marca

The brand's tone is an urgent and alarmist blend, empowering and vindicating its audience, while being conspiratorial and anti-establishment, often using inspirational and spiritual language to frame its mission.

Valores de Marca

• •Skepticism of Authority
• •Self-Reliance and Preparedness
• •Health Freedom
• •Truth Seeking
• •Sovereignty

Mejores Prácticas

• •Use "Enemy" Framing: Consistently identify a clear adversary in your copy (e.g., "Big Pharma," "the globalists," "mainstream media," "they"). This reinforces the "us vs. them" narrative that is central to the brand.
• •Speak in Absolutes: Avoid nuance. Use strong, definitive language like "the truth," "the real story," and "the facts" to project confidence and authority, contrasting it with the "lies" of the opposition.
• •Balance Fear with Empowerment: For every problem, threat, or conspiracy introduced (the fear), immediately offer a solution, knowledge, or tool (the empowerment). The brand should always position itself as the source of the solution.
• •Incorporate Keywords of the Movement: Regularly use terms that resonate with the target audience, such as "sovereignty," "patriot," "freedom," "health freedom," "truth," "prepping," and "awakening."
• •Leverage Testimonials and Community: Feature comments and success stories from viewers. This creates social proof and reinforces the idea that the viewer is part of a large, growing, and like-minded community, making the brand's controversial ideas feel more validated and mainstream within their circle.

Percepción Social

The social perception of Brighteon University is highly polarized: its target audience views it as a trusted, courageous, and essential source of validation and practical skills, while external mainstream perception often sees it as an unreliable and dangerous purveyor of disinformation, pseudoscience, and conspiracy theories.

Ejemplos de Copy

• •They are programming your children. This docuseries exposes how.
• •Feeling like you're the only one who sees what's really going on? You're not alone. Join thousands of patriots at Brighteon University and learn the skills to protect your family and your freedom. Our new course on Home Medicine is now streaming FREE. Watch now and reclaim your power.
• •What if everything you've been told about Hell is a lie designed to control you? Dr. Sherri Tenpenny reveals the stunning truth in 'All The Things That Matter,' streaming exclusively on BrightU. Register for free.
• •While the world relies on a fragile supply chain, you can build a life of abundance. The 'Grow System' masterclass gives you the step-by-step blueprint for food and medicine independence. Forget empty shelves and useless antibiotics. Learn to thrive, not just survive. Enroll for free today.
• •The mainstream media wants you distracted. The government wants you compliant. We want you AWAKE. Our new series, 'Mind Control & 5th Generation Warfare,' is the curriculum for the conscious warrior. Are you ready to learn the truth? #Brighteon #Truth #Awakening