Brand Tone

Friendly and Welcoming, Community-Oriented, Enthusiastic and Passionate, Helpful and Knowledgeable, Playful and Fun

Brand Values

• •Community Focus: Deeply invested in supporting and engaging with their local communities in Erin and Fergus.
• •Quality and Education: Prioritizing high-quality, durable, and educational toys and games, with a nod to Canadian-made products.
• •The Power of Play: Believing in play as essential for joy, creativity, learning, and creating memories for all ages.
• •Customer Experience: Striving to provide a welcoming, inclusive, and helpful shopping environment.
• •Joy and Fun: Aiming to "Brighten Up" customers' lives by bringing cheer and fun into their day through their products and interactions.
• •Lifelong Learning and Discovery: Their vision is that learning and discovery are worthy lifelong pursuits, and their mission is to make this fun for everyone.
• •Supporting "Unplugged" Options: Recognizing the importance of non-screen-based activities for mental well-being and relationship building.

Best Practices

• •Always Be Welcoming and Approachable: Start and end communications with a friendly tone. Use inclusive language. Make customers feel like they're talking to a knowledgeable friend.
• •Emphasize Community: Regularly mention your local roots (Erin and Fergus), share community news (when relevant), and highlight involvement in local events. Use hashtags that reinforce local connection.
• •Show Genuine Enthusiasm: Let your passion for toys, games, and the benefits of play shine through. Use positive language and exclamations where appropriate, but maintain authenticity.
• •Focus on Benefits, Not Just Features: Explain how a toy or game can bring joy, encourage learning, or create family memories, rather than just listing its components. Connect products back to the "power of play."
• •Maintain a Consistent Visual and Verbal Style: Use similar language, emoji style (if applicable), and visual branding across all platforms (website, social media, in-store). Ensure all staff who create content understand and can replicate the brand voice. This includes the positive and energetic tagline "Have a 'bright' day!".

Social Perception

Valued Community Asset, Trusted Source for Quality Products, Friendly and Approachable, Supportive of Local Economy, Go-To Place for All Ages

Copy Examples

• •Facebook/Instagram Post (New Arrival): Say hello to your next family game night obsession! 👋🧩 We're so excited to unpack the latest batch of [Game/Toy Type] – perfect for sparking creativity and laughter. Pop by our Erin or Fergus store and let our friendly team help you find your new favorite! What are you playing this week? #BrightenUpPlaytime #ShopLocalErin #FergusFun #NewToys
• •Website Blog Snippet (Promoting Educational Toys): At Brighten Up, we believe play is powerful learning in disguise! 🧠✨ That's why we handpick toys that aren't just fun, but also help little (and big!) minds grow. Discover our range of STEM toys and educational games designed to make learning an adventure. Let's brighten up those curious minds together! #EducationalToys #PowerOfPlay #LifelongLearning
• •In-Store Signage/Local Ad: Your Friendly Local Toy Store, Packed with Joy! From classic board games to the latest puzzles and creative kits, Brighten Up Toys & Games in Erin and Fergus is your community stop for fun. We love helping you find the perfect way to play! Come say hi! #BrightenUpYourDay #CommunityLove
• •Email Newsletter Subject Line: 🎉 Get Ready to Play! New Arrivals & Fun Events at Brighten Up! Email Body Snippet: Hey [Customer Name], Ready to add a little more sparkle to your week? We've got fantastic new toys and games hitting our shelves in Erin and Fergus! Plus, don't miss our upcoming [Event Name] – it's going to be a blast! We're passionate about bringing you the best in play. See what's new and join the fun! [Link to Website]
• •Social Media Post (Community Event): We had SO much fun at the [Local Event Name] this weekend! 😄 Seeing all those smiling faces truly brightens our day. Thanks to everyone who stopped by our booth/participated in [Activity]. We love being part of this amazing community! #ErinEvents #FergusCommunity #BrightenUpGivesBack #LocalLove