Brand Tone

Enchanting, Passionate, and Collector-Focused

Brand Values

• •Quality and Craftsmanship
• •Exclusivity and Rarity
• •Passion for Fandom
• •Discovery

Best Practices

• •Use 'Magical' and Evocative Language
• •Emphasize Scarcity and Exclusivity
• •Focus on the Details
• •Speak Like a Fan
• •Personify the Products

Social Perception

Niche, Transactional Reseller

Copy Examples

• •From the vault and into your collection. ✨ We've uncovered the long-discontinued Loungefly 'Tangled' Books Mini Backpack! Every detail, from Pascal's charm to the book-spine texture, is waiting for a story-lover like you. Limited quantity. Add this chapter to your collection before it's gone forever. #LoungeflyCollector #DisneyMagic #BriggsAndThings
• •Don't Just Live. Add a Little Magic. Your next treasured piece—from rare dolls to exquisite Loungefly bags—is waiting to be discovered.
• •It's the details you don't see everywhere else. The perfect embroidery on Minnie's bow, the unique texture of a handcrafted costume. At Briggs & Things, we put quality first because we know that's what makes a piece truly magical. Explore our featured collection of curated finds.
• •A pre-loved treasure looking for its next adventure. This Loungefly WALL-E Figural Backpack is a rare, discontinued piece sourced by our team. Showing minimal signs of wear, its charm and quality are fully intact. It’s a unique opportunity to own a piece of Pixar history that is no longer in production.
• •Looking for something special? Something magical? Something you. Briggs & Things. Discover your next obsession.