Brand Tone

personal, passionate, heartfelt, inviting, and approachable, reflecting a beloved family tradition.

Brand Values

• •Authenticity
• •Passion
• •Quality
• •Love and Care
• •Community

Best Practices

• •Lead with Passion: Always circle back to the love and passion behind the brand. Whether it's a social media post or a product description, infuse the copy with the founder's enthusiasm for brigadeiros.
• •Tell the Story: Use storytelling consistently. Share anecdotes, the history of the brigadeiro, and the journey of the brand to build a stronger connection with the audience.
• •Use Descriptive, Sensory Language: Words like "creamy," "rich," "heavenly," and "indulgent" should be staples in your vocabulary to evoke the taste and texture of the products.
• •Maintain a Personal and Warm Voice: Write as if you are speaking to a friend. Use "we" and "our" to foster a sense of a shared experience. Keep the tone friendly and approachable, never overly corporate.
• •Emphasize Quality and Authenticity: Consistently mention the use of fine, natural ingredients and the traditional, handmade process. This reinforces the brand's commitment to providing a high-quality, authentic product.

Social Perception

A specialty gourmet boutique offering a unique, authentic taste of Brazil, perceived as trustworthy and charming due to the founder's personal story. Products are seen as special treats or thoughtful gifts, appealing to those seeking high-quality, non-mass-produced confectionery, and supporting local businesses.

Copy Examples

• •From a childhood dream in Brazil to a box of joy at your doorstep. Every brigadeiro is a piece of our story, handmade with love and the finest ingredients. What's your favorite memory that a sweet treat can bring back? #BrigadeiroOClock #HandmadeWithLove #TasteOfBrazil
• •This isn't your average icing. Our cakes are covered and filled with rich, creamy brigadeiro for a uniquely Brazilian celebration. Discover a new way to love cake. [Shop Now]
• •Looking for the perfect gift? Send a little box of heaven. Our authentic Brazilian brigadeiros are handcrafted with passion and guaranteed to bring a smile. Shipped nationwide. Order yours today!
• •Pure passion, purely plant-based. We believe everyone deserves a moment of sweetness, which is why we created our vegan brigadeiros. All the authentic, creamy flavor you love, made with 100% vegan ingredients. It's time for a treat.
• •It's Always Time for a Little Sweetness | A Story in Every Bite