Brand Tone

Sophisticated & Elegant, Mindful & Conscious, Vintage-Inspired & Timeless, Approachable & Authentic

Brand Values

• •Timelessness & Durability
• •Conscious Creation & Sustainability
• •Quality & Craftsmanship
• •Functionality & Versatility
• •Ethical Practices & Transparency
• •Community & Connection

Best Practices

• •Embrace Elegant Simplicity: Use clear, refined language. Avoid overly casual slang or jargon. Focus on conveying sophistication and thoughtfulness.
• •Highlight Conscious Choices: Consistently weave in messaging about sustainability, ethical production, and the use of recycled or innovative materials. This is a core differentiator.
• •Tell Stories of Timelessness: Frame products not just as new items, but as future heirlooms or pieces inspired by enduring styles. Use words like "classic," "cherish," "vintage-inspired," and "lasting."
• •Speak to Function and Intent: Emphasize how the accessories are designed for real life, for versatility, and to be worn and loved every day.
• •Maintain Visual-Verbal Harmony: Ensure the copy always aligns with the minimalist, chic, and high-quality aesthetic of the brand's visuals. The words should evoke the same feeling as the images.

Social Perception

Perceived as stylish with on-trend, vintage-inspired designs. Growing recognition for sustainability efforts. Mixed sentiments on price vs. material. Good customer engagement. Seen as a go-to for modern heirlooms.

Copy Examples

• •The [Product Name] Bag: Consciously crafted for your everyday narrative. Timeless design, sustainable soul.
• •Adorn yourself with intention. Our [Jewelry Piece] is more than an accessory; it's a whisper of vintage charm, designed to be treasured for seasons to come. #BrieLeon #TimelessJewelry #SustainableStyle
• •Introducing the Archive Collection: Future heirlooms, inspired by the past.
• •Each Brie Leon piece is thoughtfully designed in our Sydney studio, blending classic aesthetics with modern functionality. We believe in accessories that not only complement your style but also reflect your values, using innovative recycled materials for a lighter footprint on the planet.
• •At Brie Leon, we create more than just accessories; we craft companions for your journey. Born from a love for vintage treasures and a commitment to a kinder world, each piece is a testament to enduring style and conscious living.