Brand Tone

Elegant & Romantic, Modern & Fashion-forward, Empathetic & Bride-centric, Inspirational & Aspirational, Playful & Enthusiastic (on TikTok via partners)

Brand Values

• •Quality & Design Excellence
• •Modernity & Trend Awareness
• •Customer Trust & Satisfaction
• •Versatility

Best Practices

• •Mention the variety of styles, materials, and how the brand caters to different tastes ("Whether you love lace, glitter, or a simple chiffon dream...").
• •Use words that inspire confidence and celebrate beauty (e.g., "dazzle," "shine," "unforgettable," "magic," "be brave, beautiful and yourself").
• •Highlight the customization options offered to brides, emphasizing the brand's focus on individual preferences.
• •Showcase the quality and design excellence of the dresses, referencing the expertise of head designer Sarah Stöbe.
• •Emphasize the brand's commitment to modernity and trend awareness in bridal fashion.

Social Perception

Stylish & Contemporary, Diverse & Inclusive (in terms of style), Trusted (via Retail Partners), Sustainability Conscious (mentioned by some sources)

Copy Examples

• •Discover the Bridonista in you.
• •Be brave, beautiful and yourself.
• •Enchanting wedding dresses for your unforgettable day.
• •Experience the magic of our Glam Collection: modern, detailed, high-quality.
• •Find your dream dress with our diverse selection of materials and designs.