Brand Tone

friendly, supportive, and community-oriented

Brand Values

• •Supporting Small Businesses
• •Made in the USA
• •Quality and Customer Service
• •Creativity and Uniqueness
• •Community

Best Practices

• •Use "We" and "You": Frame communication as a partnership. Use "we" to refer to the brand and "you" to speak directly to the customer, creating a sense of collaboration.
• •Highlight the "Why": Remind customers of the brand's values. Regularly mention that the business is family-run, prints in the USA, and is dedicated to supporting small creators.
• •Showcase Customer Creations: Feature and celebrate the work of customers who use the fabric. This reinforces the sense of community and provides social proof.
• •Maintain a Supportive and Encouraging Voice: In all communications, from product descriptions to social media posts, use language that is positive, inspiring, and empowering.
• •Be Transparent and Personable: Share behind-the-scenes glimpses of the printing process or introduce the team. This reinforces the "family-run" value and builds trust.

Social Perception

The social perception of Bridge City Fabric is largely positive, with customers viewing it as a valuable resource for custom fabric needs. The brand is seen as a reliable, family-run business that delivers high-quality products. The emphasis on in-house, US-based printing is a significant draw for many customers. The brand is perceived as being an integral part of the creative community it serves, rather than just a supplier.

Copy Examples

• •Your Designs, Our Fabric: Let's Create Something Amazing. Bring your vision to life with our custom fabric printing. We're a family-run business dedicated to helping your handmade shop thrive.
• •Stand Out with Custom Fabric, Printed in the USA. Don't settle for ordinary. Create something unique with our high-quality, in-house printed fabrics. Perfect for small businesses and creative minds.
• •We're More Than a Fabric Shop. We're Your Creative Partner. From our family to yours, we're here to support your creative journey with exceptional fabric and dedicated customer service.
• •The Heart of Your Next Project? It Starts with the Perfect Fabric. Discover our vibrant collection of in-house designs or print your own. Let's make your next creation your best one yet.
• •Join a Community of Creators. At Bridge City Fabric, we're proud to support the makers. Get inspired, get creative, and get the perfect fabric for your next project.