Brand Tone

Romantic, Dreamy, Accessible, Supportive, Elegant, Timeless, Celebratory, and Joyful

Brand Values

• •Accessibility/Affordability
• •Customer Centricity
• •Quality Craftsmanship
• •Dream Fulfillment
• •Inclusivity

Best Practices

• •Embrace Romantic & Aspirational Language
• •Highlight Value & Accessibility
• •Maintain a Supportive & Empathetic Voice
• •Focus on the "Happily Ever After"
• •Be Visually Consistent with Your Words

Social Perception

Positive: Customers who have good experiences likely praise the value for money, the beauty of the dresses (especially for the price), and the custom sizing option. The "real brides" features on social media strongly contribute to a positive perception of authenticity and satisfaction. Potential Skepticism/Concerns: As with many online-first bridal retailers, some potential customers might be wary of ordering such an important garment online without trying it on. Appreciation for Choice & Style: The wide variety of styles available at accessible price points is likely a significant draw and appreciated by customers. Seen as a Smart Option: For budget-conscious brides who still want a beautiful and well-fitting dress, Emma Bridess is likely perceived as a clever and practical choice.

Copy Examples

• •That 'just said yes to the dress' glow! ✨ We believe every bride deserves to feel breathtaking without breaking the bank. Your dream dress is waiting. Tap to explore our latest collection and enjoy free custom sizing for the perfect fit. #EmmaBridess #DreamDressComeTrue #AffordableLuxury #RealBride
• •Your wedding day should be magical, not a source of financial stress. At Emma Bridess, discover stunning, handcrafted wedding gowns made just for you. With free custom sizing and worldwide shipping, your perfect dress is closer than you think. Find yours today! [Link to website]
• •Elegance You Can Afford. Memories You'll Cherish. Explore our exquisite collection of bridal gowns and say 'I do' to your dream dress. Free custom sizing on all orders.
• •POV: You found THE dress & it didn't cost a fortune 😉✨ Get your dream wedding look with Emma Bridess! Custom sizing? Free! Stunning designs? Absolutely! Link in bio! #WeddingDress #BridalGown #AffordableBride #CustomDress #EmmaBridessGlow
• •Fall in love with the intricate details. Our gowns are designed with passion and crafted with care, ensuring you shine on your special day. Explore timeless elegance and modern romance, all with the perfect custom fit. Pin your dream, then make it a reality at EmmaBridess.com. #WeddingInspo #LaceWeddingDress #BridalFashion #CustomBridal #EmmaBridess