Brand Tone

Professional & Expert, Reassuring & Trustworthy, Warm & Friendly, Empathetic & Client-Focused, Celebratory & Passionate

Brand Values

• •Excellence & Quality
• •Client Satisfaction & Empowerment
• •Professionalism & Reliability
• •Personalized Experience
• •Integrity & Ethics
• •Stress-Free Service

Best Practices

• •Always Lead with the Bride's Experience: Frame benefits around how BRIDEface makes the bride *feel* (beautiful, confident, calm, stress-free) and the positive outcome for *her* day.
• •Balance Professionalism with Warmth: Use clear, confident language that showcases expertise (e.g., "licensed artists," "award-winning," "specializing in") alongside friendly, approachable, and empathetic words (e.g., "your vision," "we listen," "feel your best," "cherish these moments").
• •Emphasize Trust and Reliability: Consistently weave in messages of dependability, experience, and a commitment to a seamless process, subtly addressing a key anxiety for brides when choosing vendors.
• •Maintain a Celebratory and Positive Voice: Wedding planning is an exciting time. The copy should reflect this joy and anticipation, congratulating brides and expressing enthusiasm for being part of their special occasion.
• •Showcase Expertise through Storytelling (when appropriate): Instead of just listing services, use testimonials or brief client stories (anonymized if needed, or with permission) to illustrate how BRIDEface delivers on its promises and values. For example, "Like for our bride Emily, who wanted a natural yet glamorous look that lasted through a night of dancing..."

Social Perception

Highly Reputable & Trusted, Talented Artists, Professional & Easy to Work With, Worth the Investment, Enhancers of Natural Beauty, More Than Just a Service

Copy Examples

• •Headline (Website/Ad): "Your Dream Wedding Look, Brought to Life. BRIDEface: Expert On-Location Hair & Makeup for Your Unforgettable Day."
• •Instagram Caption: "That pre-wedding glow ✨ Our beautiful bride, Sarah, absolutely radiant before saying 'I do!' At BRIDEface, we cherish these moments – crafting timeless looks that let your natural beauty shine. Tap link in bio to book your stress-free bridal beauty experience! #BRIDEface #CincinnatiBrides #WeddingMakeup #BridalHair #ElegantBride"
• •Facebook "About Us" Snippet: "More than just makeup, it's peace of mind. Since 2005, BRIDEface has been Cincinnati's trusted team for on-location bridal beauty. Our passion? Making you feel confident, calm, and utterly beautiful on your most important day. Licensed artists, award-winning service, and a commitment to your unique vision. Let's create your perfect look together."
• •Pinterest Pin Description: "Pinning your perfect bridal hairstyle? Let our expert stylists at BRIDEface turn inspiration into reality! From romantic updos to flowing curls, we specialize in creating stunning, long-lasting looks that complement your style and wedding theme. Explore our portfolio for more #BridalInspo! #BRIDEface #WeddingHairIdeas #DreamWedding #CincinnatiWeddings"
• •Email Signature/Trial Confirmation: "We're thrilled to be a part of your journey to 'I do!' Your BRIDEface trial is confirmed. Get ready to relax, have fun, and see your bridal vision come to life. We're dedicated to making you look and feel extraordinary."