Brand Tone

Enthusiastic, innovative, and customer-focused.

Brand Values

• •Innovation
• •Community
• •Customer Satisfaction
• •Authenticity
• •Empowerment

Best Practices

• •Maintain a friendly and approachable tone, mirroring Sophie L.'s testimonial.
• •Emphasize the innovative aspect of DIY solutions.
• •Reference the French origin where appropriate, adding a touch of authenticity.
• •Use clear and concise language suitable for a DIY audience.
• •Incorporate user-generated content and testimonials to build trust.

Social Perception

A trusted, innovative, and community-driven brand that empowers individuals to create and improve their living spaces through DIY solutions.

Copy Examples

• •"Sophie L. is delighted with our products! Discover innovative DIY solutions for your home."
• •"Bricolage Innovation: French ingenuity at your service. Making DIY easier and more effective."
• •"Transform your home with our innovative DIY kits. Get inspired and create something amazing!"
• •"Join the Bricolage Innovation community! Share your DIY projects and get inspired by others."
• •"From France with love, we bring you the latest in DIY innovation. Bricolage for everyone!"