Brand Tone

Humorous, Relatable, and Encouraging

Brand Values

• •Authenticity & Transparency
• •Resilience & Perseverance
• •Community & Relatability
• •Empowerment
• •Friendship & Partnership

Best Practices

• •Embrace Imperfection: Always lead with honesty. Share the mistakes, the messy moments, and the unexpected challenges. This is the core of the brand's relatability.
• •Use Humor as a Tool: Infuse copy with the brand's signature wit and self-deprecating humor. Refer to yourselves as "clowns" or highlight the absurdity of situations to make content entertaining and engaging.
• •Speak Like a Friend, Not an Expert: Write captions and scripts in a conversational, informal tone. Use simple language, ask questions, and share personal feelings to foster a strong community connection.
• •Champion the "Yeehaw!" Mentality: Consistently weave in the core value of empowerment. Encourage the audience to be brave, to try new things, and not to fear failure. This motivational undertone is key to the brand's positive impact.
• •Keep the Story Central: Every piece of content, whether a short clip or a long video, should tie back to the overarching narrative of two friends on a chaotic but rewarding journey. This narrative consistency is what keeps the audience invested.

Social Perception

The public perceives Bricks And Disorder as a highly authentic and entertaining brand. They are seen less as traditional influencers and more as trusted friends navigating a relatable life experience. Their audience values their honesty about the financial and emotional challenges of buying and renovating a home. Collaborations with major brands and features on financial platforms like Virgin Money have solidified their reputation as credible voices in the property and DIY space for a younger demographic.

Copy Examples

• •They say 'trust the process.' Right now, the process looks like a paint explosion in a tornado. But hey, at least we're smiling! Every mistake is a story, and this chapter is called 'The Abstract Art Phase.' #DIYlife #RenovationFail #BricksAndDisorder
• •Mistake #347: Realizing this wall is 90% hope and 10% plaster. 🥲 But we said 'Yeehaw!' and figured it out. Don't be scared to mess up! #HomeRenovation #DIYHacks #LearnFromUs
• •We Bought a House with a Secret... It Was Falling Apart. (Full Kitchen Nightmare Tour)
• •We're Ola and Cullen. Two friends who traded our sanity for a fixer-upper. Bricks And Disorder is our journey of turning a crumbling house into a home, one mistake and laugh at a time. We're here to show you that if we can do it, you definitely can.
• •This week's reno disaster (and how we survived it) 😂