Brand Tone

Thoughtful & Caring, Professional & Polished, Supportive & Community-Oriented, Appreciative & Grateful, Modern & Elegant

Brand Values

• •Supporting Local
• •Quality & Craftsmanship
• •Thoughtful Gifting
• •Ease & Convenience
• •Building Relationships
• •Customization & Personalization

Best Practices

• •Always Emphasize "Local": Consistently weave in the message of supporting Canadian artisans and businesses. This is a key differentiator.
• •Focus on the "Why" of Gifting: Go beyond the products themselves and talk about the emotions and connections that gifts foster (appreciation, gratitude, recognition).
• •Maintain a Professional yet Warm Voice: Especially for the corporate audience, the tone should be polished and reliable, but also approachable and caring. Avoid overly casual slang but don't be robotic.
• •Use Quality-Oriented Language: Words like "curated," "handpicked," "artisanal," "premium," and "quality" reinforce the value of the offerings.
• •Highlight Convenience and Customization: For corporate clients, stress how Bricks & Bonds simplifies the gifting process and can tailor solutions to their specific needs.

Social Perception

Positive, Locally Conscious, Reliable for Corporate Gifting, Premium

Copy Examples

• •Headline for Corporate Gifting Page: "Elevate Your Corporate Gifting: Thoughtful Connections, Locally Sourced."
• •Instagram Caption for a New Gift Box: "Introducing the 'Artisan Delight' box! 🎁 We've handpicked stunning creations from [Artisan A] and [Artisan B] to bring a smile and a touch of local craftsmanship to someone special. Because showing appreciation should always feel this good. #SupportLocalCanada #ThoughtfulGifting #BricksAndBonds"
• •Email Subject Line for a Promotion: "Make Their Day: Curated Gifts That Show You Care (and Support Local!)."
• •Website 'About Us' Snippet: "At Bricks & Bonds, we believe a great gift can build lasting connections. That's why we're passionate about curating exceptional products from talented Canadian artisans, making it easy for you to share thoughtful appreciation, one beautiful box at a time."
• •Facebook Ad Copy: "Tired of generic corporate gifts? Bricks & Bonds delivers beautifully curated gift boxes filled with unique, locally sourced Canadian goods. Strengthen client relationships and employee morale. Design your custom gift today!"