Brand Tone

Authentic, Community-Focused, Curated & Knowledgeable, Street-Smart & Edgy, Supportive & Inclusive, Passionate

Brand Values

• •Community
• •Authenticity
• •Quality & Curation
• •Local Support
• •Resilience & Evolution
• •Passion for Culture

Best Practices

• •Maintain Authenticity: Always use language and imagery that genuinely reflects skate and streetwear culture. Avoid corporate jargon or overly polished marketing speak.
• •Showcase Community: Continuously feature local skaters, artists, musicians, and collaborating brands. User-generated content (with permission) can also strengthen this.
• •Highlight Expertise & Curation: Emphasize the "widest selection of pants" and the "considered curation." Explain *why* certain brands or products are stocked.
• •Embrace the "Destroy + Rebuild" Ethos: Let this underlying theme of resilience and evolution subtly inform the brand's storytelling and visual identity.
• •Be Consistent Across Platforms: While content might be tailored (e.g., skate edits for YouTube, product shots for Instagram), the core tone, values, and visual style should remain consistent, reinforcing the brand identity.

Social Perception

As a Cultural Hub, Trusted Source for Quality Streetwear, Authentic & Credible, Community-Oriented

Copy Examples

• •Instagram Post (New Pants Arrival): "Built for the session, styled for the street. The new [Pant Brand/Style] just landed. Unrivaled selection, expert fit. Come find yours. Brick + Mortar – Prahran's home for real streetwear. #BrickAndMortarSupply #StreetwearAustralia #SkateCulture"
• •Website Blog Teaser (Brand Spotlight): "Beyond the Hype: We sat down with the crew from [Local Brand Name] to talk roots, craft, and keeping it real. Discover the story behind the stitches. Live on the blog now. Support local. #CommunityBuilt #MelbourneStreet"
• •YouTube Video Description (Skate Edit): "Another raw cut from the streets with the B+M crew. No frills, just pure skate. Featuring [Skater Names]. Filmed by [Filmer]. Hit subscribe & support the scene. 📍 Brick + Mortar Supply, Prahran. #SkateVideo #AustralianSkateboarding #DestroyRebuild"
• •Generic Social Media Post (Brand Ethos): "More than just a shop. We're Brick + Mortar – a community built on skate, streetwear, and considered curation since 2013. For the culture, by the culture. Widest range of pants in town, guaranteed. #BrickAndMortar #StreetwearCulture #Prahran"
• •Collaboration Announcement: "Brick + Mortar x [Collaborator Brand]. Two names, one vision. We've teamed up to bring you something special, rooted in authenticity and crafted with passion. Stay tuned – details dropping soon. This one’s for the community. #BMSupplyCollab #StreetwearCollab"