Brand Tone

Enthusiastic & Passionate, Comprehensive & Authoritative, Value-Oriented & Accessible, Direct & Informative

Brand Values

• •Variety & Selection
• •Quality & Authenticity
• •Value for Money
• •Customer Accessibility (for all ages)
• •Joy of Building & Imagination

Best Practices

• •Embrace Enthusiasm: Consistently use language that reflects genuine passion for LEGO and the joy of building. Words like 'magical,' 'adventure,' 'treasure,' 'unleash,' and 'masterpiece' can convey this.
• •Highlight Value & Accessibility: Regularly remind customers of the competitive pricing achieved through the online model and emphasize that LEGO is for everyone, regardless of age or experience.
• •Be Authoritative & Comprehensive (but friendly): Position Brickland as the go-to expert for LEGO in Israel by referencing the wide selection and knowledge of themes, but keep the language approachable and inviting.
• •Reinforce Authenticity & Quality: In product descriptions and informational content, subtly weave in assurances of genuine LEGO products to build trust.
• •Focus on the 'Why': Connect with the emotional aspect of LEGO – creativity, family fun, nostalgia, the thrill of collection. Copy should not just sell bricks, but the experiences they enable ('fill your home with joy,' 'share exciting imaginary adventures').

Social Perception

As a Specialized LEGO Retailer with a focus on Price Competitiveness and Trust (Implied by Website Guarantees), while having a Limited Broader Public Profile.

Copy Examples

• •Headline: Build Your World, Brick by Brick, with Brickland! Body: Dive into Israel's largest online collection of LEGO® sets! From epic Star Wars sagas to magical Harry Potter adventures, find your next masterpiece at prices that click. We're passionate about bringing you authentic LEGO® joy, for every age and every builder. Call to Action: Explore & Build Today!
• •Headline: Unleash Imagination. Unbeatable LEGO® Prices. Body: Why dream it when you can build it? Brickland.co.il offers a universe of LEGO® themes – City, Technic, Duplo, and rare finds! As Israel's dedicated online LEGO® hub, we skip the storefront to bring you incredible value directly. Call to Action: Discover Your Next Set!
• •Headline: For the Love of LEGO®. For Every Generation. Body: Whether you're introducing a little one to their first DUPLO® blocks or you're a seasoned collector seeking that iconic set, Brickland is your home. We stock only genuine LEGO® products, ensuring quality and endless fun. Call to Action: Shop All Ages!
• •Headline: Brickland: Your Direct Source for LEGO® Adventures in Israel. Body: Skip the hunt, find the treasure! We're committed to offering the widest selection of LEGO® sets, from the latest releases to timeless classics, all online and at prices that make building happiness even easier. Authentic products, delivered to your door. Call to Action: Start Your Build Now!
• •Headline: The Ultimate LEGO® Destination is Online at Brickland.co.il! Body: Experience the thrill of finding that perfect LEGO® set! We are Israel's premier online-only LEGO® store, meaning more variety and better value for you. Join the Brickland Club for exclusive offers and awaken your inner builder! Call to Action: Visit Brickland & Save!