Brand Tone

Official and Authoritative, Enthusiastic and Passionate, Family-Friendly and Inclusive, Service-Oriented, Community-Focused

Brand Values

• •Authenticity
• •Accessibility
• •Quality
• •Customer Satisfaction
• •Creativity and Development
• •Passion for LEGO

Best Practices

• •Always Emphasize Official Status: Subtly weave in "official LEGO importer" or similar phrasing where appropriate to reinforce trust and authenticity.
• •Speak the Language of LEGO Fans (While Being Accessible): Use terms and references that resonate with LEGO enthusiasts (e.g., "AFOLs" - Adult Fans of LEGO, specific theme names) but ensure the core message is understandable to gift-buyers or parents new to LEGO.
• •Highlight Benefits Beyond the Bricks: Focus not just on the product, but on the experience: creativity, family time, learning, stress relief (for adults), and the joy of collection. This aligns with their blog content.
• •Maintain a Positive and Helpful Voice: Ensure all communication, from product descriptions to customer service interactions (even in text form), is encouraging, helpful, and reflects a commitment to a great experience.
• •Build Community Through Copy: Use inclusive language ("you," "we," "our community"). Encourage interaction by asking questions and inviting customers to share their LEGO experiences, reinforcing the "Customer Club" ethos.

Social Perception

Trusted Source, Good Product Selection, Efficient Service, Local Go-To for LEGO

Copy Examples

• •Brickland: Your Official Home for LEGO in Israel. Dive into a world of creativity, from the latest sets to rare collectibles. Fast shipping, guaranteed joy.
• •Unleash your imagination! The new LEGO [Set Name] has arrived at Brickland, Israel's official LEGO importer. Build, play, and display – order yours today for an exceptional building experience and speedy delivery right to your door.
• •Brickland Club Exclusive: Early Access to [New Theme] + Bonus Points!
• •At Brickland, we believe LEGO is more than just a toy – it's a gateway to learning, a spark for creativity, and a passion that connects generations. As Israel's official LEGO importer, we're thrilled to share not just the sets you love, but the stories and ideas behind them.
• •What incredible LEGO creation are you building this week? Share your masterpieces with the Brickland community! #BricklandIsrael #LEGOBuilders #OfficialLEGOSource