Brand Tone

friendly, welcoming, stylish, and community-oriented

Brand Values

• •Curated Quality and Uniqueness
• •Customer Experience
• •Support for Local Artisans & Community
• •Affordability & Accessibility
• •Passion for Home and Personal Style

Best Practices

• •Always Be Welcoming and Approachable: Use warm, friendly language. Address the customer directly (e.g., "you," "your"). Make them feel like they're stepping into a friendly local shop, even online.
• •Highlight Uniqueness and Curation: Emphasize that products are "handpicked," "curated," "unique," or "special finds." This reinforces the value beyond just the item itself.
• •Incorporate Community and Local Support: Where relevant, mention support for local artisans or the community feel of the brand. This resonates with their stated values and customer appreciation for local businesses.
• •Focus on Inspiration and Lifestyle: Frame products not just by their features, but by how they enhance the customer's home, style, or well-being. Speak to the feeling or experience the product provides.
• •Maintain a Positive and Enthusiastic Voice: Convey genuine passion for the products and for helping customers. Use positive adjectives and an upbeat tone, reflecting the joy of discovering and sharing beautiful things.

Social Perception

Customers and the general public appear to perceive Brick + Ivy Market positively. Reviews highlight the cutest products, quick delivery, and love for the brand. They are seen as a charming boutique offering eclectic mix of stylish apparel and unique finds. The staff are noted for being friendly and knowledgeable.

Copy Examples

• •Welcome to Brick + Ivy Market! Step inside (or browse online!) and discover a lovingly curated collection of unique home decor, stylish apparel, and thoughtful gifts that’ll make your space – and you – shine. We’re so glad you’re here!
• •Just In: Your New Favorite Finds Have Arrived at Brick + Ivy!
• •Happy Tuesday from our little corner of [Holland/Saugatuck]! 👋 We're unpacking some gorgeous new Michigan-made ceramics today – each piece tells a story. Come say hi and support local artisans! What are you hoping to find for your home this week? Let us know below! #BrickAndIvyMarket #ShopLocalMichigan #HomeDecorLove
• •Our 'Lakeside Bliss' scented candle isn't just a candle, it's an experience. Hand-poured locally, this unique blend of [scent notes] will transform your living room into a tranquil retreat. Beautifully designed and affordably priced – the perfect touch of everyday luxury.
• •At Brick + Ivy Market, we believe your home should be a haven filled with things you love. That’s why we’re passionate about bringing you a unique, on-trend, and affordable selection of decor, gifts, and apparel, much of it sourced from talented local artisans. Come visit us and let us help you find something wonderful!