Brand Tone

Enthusiastic, Helpful, and Knowledgeable

Brand Values

• •Passion for LEGO®
• •Customer Satisfaction
• •Quality & Selection
• •Expertise & Reliability
• •Community Engagement

Best Practices

• •Embrace the Enthusiast: Always write from the perspective of someone who genuinely loves LEGO®. Use exclamation points where appropriate, share excitement about new products, and connect with the joy of building.
• •Prioritize Helpfulness: Frame communications around solving customer problems – whether it's finding a specific part, offering advice, or making the shopping experience easier. Use phrases like "We can help you find..." or "Looking for...?"
• •Show Your Expertise (Without Being Arrogant): Share knowledge about LEGO® products, history (where relevant), or building techniques. Position the brand as a go-to resource. Back up claims with the breadth of their inventory and services.
• •Foster Community: Use inclusive language ("fellow builders," "our LEGO® family"). Encourage interaction on social media by asking questions and promptly responding to comments and messages in a friendly manner.
• •Be Clear and Specific: Especially when dealing with parts and sets, clarity is key. Provide accurate descriptions, conditions (for used items), and part numbers. This builds trust and reflects their specialist nature.

Social Perception

Trusted LEGO® Retailer, Specialist Source, Helpful Resource, German-Focused but International Reach

Copy Examples

• •Homepage Banner: "Rediscover Your LEGO® Passion! From rare sets to that one missing piece, Brickhunter.shop is your trusted partner in building dreams. Explore nearly 1 million bricks and find your next adventure!"
• •Product Description (for a rare set): "Journey back in time with this elusive LEGO® [Set Name & Number]! Carefully sourced and in [Condition], it's a treasure for any serious collector. Need advice on restoring it or finding complementary pieces? Our LEGO® experts are here to help!"
• •Social Media Post (New Arrival): "Builders, assemble! 🤩 The incredible new LEGO® [Set Name] has just landed at Brickhunter.shop! Get yours before they're gone and let your creativity soar. Visit us online or in our Neustadt store (the Brick-It Wand is waiting!). #LEGONew #Brickhunter #AFOL"
• •"About Us" Snippet: "More than just a LEGO® shop, we're a community of passionate builders. At Brickhunter.shop, we live and breathe LEGO®, offering friendly advice, an unparalleled selection, and the joy of finding that perfect brick. Your LEGO® journey starts here!"
• •Email Marketing Subject Line: "Brickhunter Bonus: Find That Elusive LEGO® Piece + Expert Tips Inside!"